Just in time for the official start of summer, The Human Bean has rolled out three tasty new fruit smoothies: Berrypalooza, The Twist, and Island Remix.
Available as of June 19, 2024, The Human Bean's new smoothie lineup is made from real fruit and served icy cold. The first of the new smoothies, the Berrypalooza, takes your tastebuds on a tropical vacation by swirling coconut and pineapple flavors with strawberry for a delicious summer blend. Next up is The Twist, which blends lemonade with the sweetness of strawberries and passion fruit. Finally, there's the Island Remix, which mixes up mango with pineapple to create a creamy blend. As Janie Page, Chief Marketing Officer of The Human Bean explains, "Summer is made for adventure, and these three fruit-forward smoothies are the tickets to fun that our customers are looking for,."
Image Credit: The Human Bean
What's Driving This Trend
- Exotic Fruit Blends
- Mixing tropical flavors like pineapple, coconut, and mango introduces niche market appeal for adventurous consumers.
- Seasonal Offerings
- Launching summer-specific products aligns with consumer preferences for refreshing and seasonal indulgences.
- Real-fruit Ingredients
- Using authentic fruit in smoothies caters to health-conscious consumers seeking natural and wholesome beverages.
Who This Affects Most
- Beverage Industry
- Innovative fruit blends create new demands within the cold beverage segment, particularly during summer months.
- Health and Wellness
- Smoothies made from real fruit align with the growing market trend towards nutritious and clean-eating options.
- Food Service
- Incorporating unique and vibrant flavors can differentiate menu offerings in cafes and quick-service restaurants.
