The Starbucks Devil Wears Prada drinks are a limited-time “secret menu” created to promote The Devil Wears Prada 2, launching globally on April 20, 2026. The menu includes four character-based drinks available through the Starbucks app, each built from existing menu components and customized to reflect specific personalities from the film.
The lineup includes Miranda’s Signature Order, a no-foam, extra-shot, extra-hot caffè latte with nonfat milk; Andy’s Cappuccino, made with oat milk, caramel, and cinnamon; Nigel’s Go-to Doppio, an espresso con panna with mocha; and Emily’s Fave Iced Chai, an iced chai latte with almond milk and caramel. The drinks are distributed as customizations rather than standalone menu items, with availability tied to the film’s promotional campaign and supported through in-app ordering and select global locations.
Image Credit: Starbucks
Key Themes Behind This Trend
- Character-based Menu Personalization
- Character-based drink builds create new paths for cross-media merchandising through personalized, limited-run menu items tied to intellectual property.
- App-enabled Promotional Menus
- Brand collaborations delivered via in-app customizations enable time-limited campaigns to scale globally without permanent menu changes.
- Modular Ingredient Customization
- Standardized base components combined with modular add-ons allow rapid creation of distinct profiles that mirror personalities and narratives.
Where This Applies
- Quick-service Coffee
- Limited-time, character-inspired orders present opportunities to monetize fandom through premium-priced, ephemeral offerings in high-frequency venues.
- Entertainment Marketing
- Film and franchise promoters gain a nontraditional touchpoint for audience engagement by translating characters into tangible consumables during release windows.
- Mobile Ordering Platforms
- Integration of secret-menu recipes into apps reveals potential for dynamic cataloging, targeted recommendations, and campaign-driven upsells.
