Alcohol-Free Citrus Ciders

Thatchers Blood Orange 0.0% is a new fruit cider from the brand that sets its sights on the low and no-alcohol category to help catch the attention of consumers this spring and summer. The refreshment builds on the popularity of the Thatchers Blood Orange fruit cider and sees it offering the same flavor depth, but with none of the alcohol. The drink is launching in 500ml glass bottles alongside a four-pack of 440ml cans, which are each branded with a crisp, vibrant label to help stand out clearly on shelves.

Fourth-Generation Cider Maker Martin Thatcher commented on the Thatchers Blood Orange 0.0% saying, "Packed with sweet, juicy flavour, Thatchers Blood Orange 0.0% will delight the taste buds and quench the thirst of fruit cider fans looking to moderate. We’ve used all the expertise gained from 122 years of cider making at Myrtle Farm to create a satisfying alcohol‑free cider that stays true to the Thatchers Blood Orange people know and love. It’s a brilliant addition for retailers looking to bring fresh excitement to the fixture and welcome new shoppers to the cider category.”