In 2024, Dunkin' and Sabrina Carpenter teamed up to share a Brown Sugar Shakin’ Espresso, and as a follow-up to this popular limited-time, handcrafted iced beverage, fans are being treated to a Sabrina’s Strawberry Daydream Refresher in summer 2025. This nostalgic pink drink features a sweet strawberry flavor, creamy oatmilk, and a fluffy, cloud-like, velvety cold foam topping that's rich in texture and yet refreshingly light. While available, Dunkin’ Rewards members can look forward to picking up this medium drink for just $3.
For the launch of this iced, creamy Refresher, Dunkin' created the retro-style Dunkin’ Daydream Hotline ad, which depicts the two-time GRAMMY-winning pop sensation as a cheeky "Daydream Matchmaker," who prescribes the Strawberry Daydream Refresher as the perfect match for those who need a summer escape.
What's Driving This Trend
- Celebrity-crafted Collaborations
- Brands are increasingly partnering with celebrities to create unique product offerings that appeal to fans and boost brand loyalty through personalized storytelling.
- Nostalgia-driven Marketing
- Leveraging nostalgic elements in marketing campaigns, like retro-inspired ads, captures consumer interest by evoking fond memories and creating emotional connections.
- Flavor Innovation in Beverages
- The blending of traditional flavors with innovative textures and ingredients, such as fluffy cold foam and creamy oatmilk, redefines consumer expectations and enhances the sensory experience.
Who This Affects Most
- Beverage
- The beverage industry is seeing a shift towards more inventive flavor combinations and textures, creating new opportunities to capture consumer interest and increase market share.
- Celebrity Endorsement
- Brands across industries are exploring celebrity endorsements more deeply by involving them in the creative process to produce limited-edition products that resonate with consumers.
- Marketing & Advertising
- Marketing and advertising industries are evolving with a focus on nostalgic and emotionally charged campaigns that engage consumers on a personal level.
