Movie-Themed Beverage Flavors

DRIPS by Pepsi Unveils Exclusive Wicked: For Good-Inspired Flavors

The Wicked: For Good-inspired flavors from DRIPS by Pepsi transport audiences into the enchanting world of Oz, launching exclusively at Regal Theatres nationwide beginning Wednesday, November 12. Created in celebration of the upcoming film release on Friday, November 21, these limited-edition beverages blend cinematic storytelling with sensory indulgence, transforming a concession stand classic into a whimsical experience.

Each drink reflects the duality at the heart of Wicked—light and mischief, sweetness and daring. The 'Tropicana® Lemonade Good Witch Swirl' combines Tropicana® Lemonade and watermelon over dark cherry boba, finished with edible glitter that evokes Glinda’s luminous charm. The 'Mountain Dew® Emerald Mischief' fuses Mountain Dew® with a Granny Smith apple twist over sour apple boba, topped with sour watermelon candies for a bold, Elphaba-inspired edge.

With vibrant textures, layered flavors, and theatrical flair, these DRIPS by Pepsi creations offer an immersive, collectible beverage experience—inviting fans to toast to the Wicked universe, one glittering sip at a time.

Image Credit: DRIPS by Pepsi

SCORE
8.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 96%
Freshness 68%

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