These gamer lifestyle innovations range from business-minded eSports expos to creature-catching game events that bring together like-minded tech buffs.
When it comes to gaming experiences to remember, standouts include franchized eSports bars like Meltdown's expansion which brought the European franchise to Montreal Canada. Pairing craft cocktails and food with both new and retro game releases, eSports bars are becoming all the more popular among Millennials seeking to expand on an at-home hobby. Additionally, events like Microsoft's Xbox Academy target hands-on gamers and are classes hosted in-store for visitors looking to learn the essentials of coding, animation and game design.
Rounding off this list are novelty home decor accessories that draw inspiration from popular characters along with pop-up cafes that celebrate retro arcade game titles.
44 Gamer Lifestyle Innovations
From Business-Minded eSports Expos to Creature-Catching Game Events:
Jana Pijak — Aug 24, 2017 — Tech
42
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
41
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
40
Team-Building eSports Platforms
The HypSports App Helps Gamers Build a Team and Play New Events
39
Virtual Reality Cafes
HTC has Opened Several 'Vive VR Cafes' Across China
38
Revived Retro Smartphone Games
Sega Forever Brings Nostalgic Games to Smartphone Screens
37
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
36
Curated Gaming Apps
The Halo PC App Offers Curated Community and Discovery Features
35
HD Gaming-Enabling GPU Cases
The Gigabyte Aorus Gaming Box Upgrades Your Existing Laptop
34
eSports Gaming Stadiums
The MGM Grand Garden Arena is a Large-Scale eSports Venue
33
Wearable Gaming Platforms
The SuperSuit Takes Laser Tag Gear to New, Smart and Heroic Heights
32
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
31
Anime Research Exhibitions
The 'Pokemon Research Exhibition' Teaches About the Fictional Creatures
30
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
29
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
28
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
27
Online VR PC Networks
The 'VRLD' Online VR Platform Offers Intuitive Experiences for Users
26
eSports Restaurant Cafes
'Storia' by Square Enix is a Destination for Viewing Video Game Contests
25
Shopping Mall Gaming Booths
This Gaming Booth is for Husbands to Use While Their Wives Shop
24
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
23
VR Gaming Centers
'VR Park Tokyo' is a Destination for Entertaining Virtual Reality Games
22
Galactic Virtual Reality Frisbee
Echo Arena is a Competitive Frisbee Game Played in Zero Gravity
21
Comprehensive eSports Sponsorship Frameworks
Red Bull Ensures That it Caters to Gaming Audiences
20
Amateur Gaming Competitions
Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
19
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
18
Video Game Website Platforms
'ManaKeep' Helps Developers Promote Their Indie Games
17
Gaming Industry Student Ambassadorships
The New Riot Games Program is a First for the Company
16
Anime Game-Accepting Malls
Colonie Center Has Redesigned Its Atrium to Be a Pokemon Go Arena
15
Basketball Gaming Fitness Campaigns
Fitbit Will Give Gamers Points in NBA 2K17 for Fitness Goals
14
Girls-Only Gamer Parties
Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers
13
Business-Minded eSports Expos
Esports BAR Brings Together Leading Companies in the World of Gaming
12
Video Game-Themed Concerts
Blizzard Entertainment Featured the Music from Its Games Live for Fans
11
VR Drawing Games
'Virtual Reality Pictionary' is a New Tonight Show Segment with Jimmy Fallon
10
Expansive Gaming Networks
The 'Gizer' Global Gaming Network Connects Gamers and Hosts Together
9
Social Gamer Clubs
The Gentlemen's Lunchtime Association Shares Viral Video Game Streams
8
Gaming-Inspired Webisodes
TheAtlanticCraft's Original YouTube Red Series is Inspired by Minecraft
7
Retro Video Game VR
Mario Kart VR is Now Available to Who Visit the VR Zone in Shinjuku, Japan
6
Integrated Gaming Tournament Systems
ESL and Microsoft Have Collaborated For Xbox Live
5
VR Rock Concert Games
Rock Band VR is Coming to the Oculus Rift
4
Creature-Catching Game Events
The Pokémon GO Fest Celebrates Several Milestones
3
Feminist Gaming Avatars
The Creators of 'Dots' are Releasing a Game with a Female Protagonist
2
User-Ranking Gaming Campaigns
Playstation Plus Service Subscribers will Receive Free Games
1
Live Radio eSports Segments
SiriusXM Radio Is Releasing an eSports Radio Segment
Related Ideas
Video Game Enthusiast Apparel
Quay McConic's Fuyri Reaper Co Brings Apparel To The Gaming Masses
Premium Gaming Subscription Services
PlayStation Plus Expands Access to Recent Blockbuster Titles
Gaming Ecosystem Smartphones
Infinix Launches the GT 50 Pro with Liquid Cooling
Retro Gaming Handhelds
Evercade Nexus Brings Physical Cartridges Back to Portable Gaming
Retro Gaming Controllers
Hyperkin Partners with ModRetro for M64-Compatible Designs
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
eSports-Grade Mobile Gaming Consoles
The Acer Predator Atlas 8 Has an Eight-Inch Touchscreen
Innovation-Focused Tech Product Presentations
ADATA Embraces the Theme of 'Advancing Innovation'
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Browser Game Platforms
RetroGames Lets Users Play Classic Console Games Online Instantly
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Gaming Peripheral Collections
Razer and Pokémon Espeon and Umbreon Drop Themed Gaming Accessories
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Furniture-Integrated Computing
Lian Li Merges Premium Desks with Enthusiast PC Hardware
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Gaming-Inspired National Retail Promotions
Trolli Marks Xbox's 25th Anniversary with a Promo
Experiential Playable Hotels
Atari Hotels Phoenix Unveiled its Design Plans and Amenities
IRL Dating App Events
Tinder Events Helps Daters Connect in Low-Pressure, In-Person Groups
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Console Hybrid PCs
The Steam Machine by Valve Reenters the Market as a Living Room Gaming System
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Customizable Console Bundles
Nintendo Paired Switch 2 with a Pick-your-own Digital Game
Amateur FPS Tournaments
Riot Games Celebrates VALORANT’s 5th Anniversary with a Creator Tournament
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Tokyo Gaming Exhibitions
Capcom Creation: Moving Hearts Across the Globe is a Museum Show
Gaming Chair Event Sponsorships
AutoFull Full-Event Seating Support at IEM Cologne Major
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Modular Gaming Controllers
HyperX Introduces Swappable Controls and Custom Gaming Parts
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Spiked Gaming Headsets
The Kraken Kitty V2 Headset Blends Playful Design with Gaming Performance
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Retro Multiplayer Revival Games
Nintendo revives Star Fox with online multiplayer for Switch 2
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Innovative Gaming Peripheral Ecosystems
Akko Expands Its Performance-Driven Gaming Peripherals
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Artistic Gaming Peripherals
ASUS ROG Launches a New Product Lineup with Kojima Productions
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
Expressive Modular Desks
The Coyl Gaming Desk Unlocks a Customizable Experience for Gamers
Retro-Inspired Arcade Activations
Hotel X Toronto Revives Its Retro Arcade Installation
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Lifestyle Coffee Expansion
Black Sheep Coffee Expanded Its Specialty Café Presence in Miami
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Video Game-Inspired Computer Peripherals
Higround Pays Homage to Xbox's Halo Video Game Franchise
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Gaming Trivia Apps
Retro Game Trivia Offers Daily Retro Gaming Quizzes And Fun Facts
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Athlete-Themed Tech Lines
Pulsar Gaming Gears Debuts a Bruce Lee 85th Anniversary Collection
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Franchise Gaming Peripherals
IQUINIX Blends Ghost in the Shell Design with Competitive Gaming
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Entertainment Venue-Branded Retro Merchandise
Dave & Buster's Debuts a Limited-Edition Capsule
K-Pop-Inspired Computer Peripherals
Higround and Aespa Fuse K-Pop and Gaming
Gaming Startup Accelerator Programmes
iGB L!VE Announces iGB Startups Accelerator and Pitch iGB
Smart Mixology Speakeasies
The Barsys Speakeasy Offers a Look at the Future of Hosting
Cartoon-Themed PC Peripherals
Razer Teases an Upcoming Collaboration with Pokémon
Competitive Global Phydigital Events
Games of the Future 2026 Will Feature More Than 800 Athletes
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Bar-Centric Lecture Events
Sip & Learn Toronto Merges Night Life with Continued Education
Solstice-Inspired Electronic Gaming Machines
Konami Gaming Announces the Launch of Solstice
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Cross-Platform Memberships
Xbox and Discord bundle gaming and social benefits
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Personalized Console Ecosystems
Xbox adds new interface updates and Gamerscore badges
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Limited Edition Peripheral Lines
Pulsar Gaming Partners with Embark Studios on a Collaboration
Anime-Inspired Lifestyle Apparel
BlackMilk's New Pokemon Collection Brings 20 New Styles
Anime-Themed Gamer Chairs
The Secretlab TITAN Evo Pokémon Collection is Eye-Catching
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Bold Themed Gaming Gear
Razer x Pokémon Goes All-In with a Pikachu-Themed Collection
Tabletop-To-Digital Franchises
Descent Expands into a Cooperative Tactical RPG Experience
Condensed Franchise Mobile Gaming
Borderlands Adapted Shooter Gameplay into Short Mobile Missions
Narrative Retro Revivals
Truxton Extreme Adds Comic Storytelling to a Classic Arcade Game
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Gaming News Customization Tools
Feed It Games Builds a Custom Gaming News Feed For Your Interests
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Esports-Themed Tech Peripherals
Higround Unveils the New 'Vantage Collection' with 100 Thieves
Electronic Gaming Accessories Lineups
JSAUX Debuts Nintendo Console-Compatible Accessories
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Victorian Parlour Gaming Booths
Inception Group Launches Mr Fogg’s Games Parlour
Interactive Horror Adaptations
Creepshow Brings Anthology Storytelling to PC Gaming
Fighting Game Brand Collaborations
Razer Partnered with Riot Games on a New 2XKO Collab