In an attempt to reach a different type of "sports" audience, SiriusXM is hosting an eSports segment on weekday evenings.
The radio show is called 'eSports Today' and its host is Kevin Knocke who hosts segments on IGN and "eSports commentary and video content for Blizzard entertainment." The eSports segments are funded by IGN, a games and entertainment media company that is looking to expand its reach across platforms. The radio show will essentially be a daily talk show that speaks in detail about the "world of competitive video games."
Since gaming competitions and their niche viewership has dramatically evolved in recent years, IGN is making a move to gain a more mainstream audience that expands the company's influence.
What Makes This Trend Stand Out
- Esports Radio Segments
- Creating dedicated radio segments for eSports opens up new opportunities for broadcasting and engaging with the gaming community.
- Expansion of Gaming Media
- IGN's funding of the eSports radio show showcases the potential for gaming media companies to expand their reach and diversify their content platforms.
- Mainstream Appeal of Competitive Gaming
- By focusing on the world of competitive video games, the eSports radio segment aims to attract a more mainstream audience and increase the influence of eSports.
Sectors Adopting This
- Radio Broadcasting
- The introduction of eSports radio segments presents a disruptive innovation opportunity for radio broadcasters to tap into the growing gaming industry.
- Gaming Media
- The collaboration between IGN and SiriusXM demonstrates how gaming media companies can leverage radio segments to broaden their audience and further establish their presence.
- Esports Entertainment
- The eSports radio show provides an avenue for immersive and interactive content delivery, offering opportunities for innovation within the eSports entertainment industry.
