AutoFull, the official gaming chair partner for the ESL Pro Tour 2026–2027, provided full-event seating support at the IEM Cologne Major 2026. As part of this venture, the brand equipped professional players with its latest flagship models — the M6 Ultra+ 2.0 Shiatsu Massage Gaming Chair and the M6 Ultra 2.0 Ergonomic Gaming Chair — which are distinguished as the world's first massage gaming chairs to feature integrated cooling and heating seat functionality.
The M6 Ultra+ 2.0 incorporates a professional-grade 3D Shiatsu massage system for both the back and legs, a climate-controlled cushion with dual-fan ventilation and graphene heating elements, adaptive dynamic lumbar tracking, 720-degree mechanical armrests, and a 160-degree recline paired with an extendable footrest. The M6 Ultra 2.0 offers similar amenities, including an integrated ventilation, heating, and massage system, six-way adaptive lumbar support that follows the spine's natural curvature, a 3D ErgoCloud neck pillow, multi-directional armrests, and a recline range from 90 to 160 degrees.
Image Credit: AutoFull
What's Driving This Trend
- Climate-controlled Gaming Furniture
- Integrated cooling, heating, massage, and adaptive support in gaming chairs signals a shift toward performance seating that blends wellness technology with competitive play environments.
- Full-event Equipment Sponsorships
- Tournament-wide seating partnerships create new visibility for hardware brands by turning essential event infrastructure into a premium product demonstration platform.
- Recovery-focused Esports Gear
- Advanced ergonomic features such as Shiatsu massage, dynamic lumbar tracking, and reclining footrests reflect growing demand for gaming products that address fatigue during extended competition.
Who This Affects Most
- Esports
- Professional tournaments are becoming testbeds for high-performance comfort technologies that may influence player preparation, endurance, and venue standards.
- Gaming Accessories
- Premium chairs with embedded wellness systems expand the category beyond aesthetics and ergonomics into smart, therapeutic hardware for serious gamers.
- Event Sponsorship
- Functional sponsorship assets like branded seating introduce deeper product integration opportunities than traditional signage or broadcast placements.
