Blizzard Entertainment, an American video game developer based out of Irvine, California, that's responsible for popular games like Diablo, Overwatch, StarCraft, and World of Warcraft, put on a live concert at Gamescom 2016 to celebrate some of its greatest successes.
During the concert, attendees of the annual trade fair had the chance to listen to an orchestra play the 'Montage' song from Warcraft, 'Wings of Liberty' from StarCraft II, in addition to a variety of other themes that they'd have heard within the video games they love.
Behind the orchestra, scenes from the games played on a large screen -- showing off Blizzard Entertainment's impressive graphics and further immersing fans into the experience. Russel Brower, an Emmy Award-winning music composer who's created songs for Blizzard Entertainment was also present at the concert to lead the orchestra.
What Makes This Trend Stand Out
- Video Game-themed Concerts
- Disruptive innovation opportunity: Collaborating with video game developers to create immersive concert experiences for fans.
- Live Orchestra Performances
- Disruptive innovation opportunity: Creating unique live orchestra performances featuring music from popular video game soundtracks.
- Audio-visual Gaming Experiences
- Disruptive innovation opportunity: Integrating impressive graphics and visuals from video games with live musical performances to enhance the overall gaming experience.
Sectors Adopting This
- Entertainment
- Disruptive innovation opportunity: Exploring new avenues to engage and entertain video game enthusiasts through live concert events.
- Gaming
- Disruptive innovation opportunity: Leveraging the popularity of video game soundtracks to create new revenue streams through live performances and collaborations with artists and musicians.
- Music
- Disruptive innovation opportunity: Integrating music from video games into traditional music industry platforms, including concerts and music streaming services, to attract a wider audience.
