Red Bull's eSports sponsorship framework is extremely comprehensive and far-reaching.
The energy drink company understands the gaming market very well -- as well as its own role in it -- and has inserted itself into the eSports world accordingly. Its expansive framework includes hosting eSports events in the United States, France and Germany, sponsoring eSPorts players, partnering with eSports clubs and organizations, producing related video content across platforms and making personal connections with regular players. Its wide-reaching support of and influence on eSports-related platforms, events and communities has allowed it to become one of the dominant players in the industry.
By inserting itself into many facets of the online gaming world with its eSports sponsorship framework, Red Bull is making an important attempt to be directly associated with that world.