The ESPN Body Issue 2014 is a great one that reinforces that there's no such thing as a perfect body type, since there is still a huge range in looks for those who are in peak physical condition. Depending on the activities these athletes engage in, sometimes this means that the models will have a heavier build, or one that is leaner and more petite, but equally powerful in its own way.
This annual special edition of the magazine is just one of the many ways to encourage a body positive message and teach everyone to love what they've got. Over the past year, companies like Aerie and Debenhams have made huge strides forward when it comes to issues like airbrushing, Photoshopping and representing a diverse range of beauty in campaigns.
35 Body Positive Campaigns
In Celebration of the Release of the ESPN Body Issue 2014:
Laura McQuarrie — Jul 9, 2014 — Marketing
34
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
33
Hairy Armpit Photo Series
The 'Natural Beauty' Photo Series Celebrates Women with Underarm Hair
32
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
31
Mastectomy Survivor Photography
Monokini 2.0 Captures Images of Survivors in Unique Bathing Suits
30
Photoshopped Cultural Beauty Standards
Global Artists Manipulate Before & After by Ester Honig
29
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
28
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
27
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
26
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
25
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
24
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
23
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
22
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
21
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
20
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
19
Culturally-Confusing Doll Photos
Plastic Bodies by Sheila Pree Bright Explores Unrealistic Beauty
18
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
17
Untouched Supermodel Spreads
Kate Moss is Photoshop-Free for Self Service December 2010
16
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
15
Supermodel Starvation Awareness
The Freja Beha Erichsen Doctors Without Borders Benefit
14
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
13
Positive Body Image PR
Meghan McCain Stands Up to Laura Ingraham on Twitter
12
Vulnerable Body Image Photography
Jen Davis Documents Her Life-Long Struggle with Obesity
11
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
10
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
9
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
8
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
7
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
6
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
5
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
4
Extreme Photoshop Spoofs
This College Humor Video Turns a Woman into the Unexpected with Photoshop
3
Dramatic Body-Morphing Films
The 'Plastic' Short Film Comments on Extreme Beauty Standards
2
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
1
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
Related Ideas
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Empowering Performance-Driven Activewear Initiatives
Oner Active Debuts ONER MODE & a New Capsule
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Branded Sports Documentaries
Dick's Follows Three WNBA Stars in a Six-Part Documentary Series
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Recovery-Focused Skincare
Primark Performance Beauty Supports Skin Before, During & After Workouts
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Confidence-Boosting Back-to-School Campaigns
Matalan Big Them Up Instills Confidence for Kids
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Football Video Games
EA Sports Revealed Mbappé and Bellingham as Its FC 27 Cover Stars
Mid-Year Wellness Reports
ABC Fitness Calls Attention to The Reinforcement Shift
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Clinically Fueled Bodycare
Dealbodies' Performance Waterless Formulations Boast Undiluted Actives
Fitness Personality-Led Apparel Capsules
Sene is Dropping the Second Collection with Emma Lovewell
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Throwback Beauty Campaigns
You’re a 10…with your ButterFace Taps 2016-Era Beauty YouTubers
Limited-Edition London Collections
Sweaty Betty Launches Its Powered by London Collection
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
New Year Exercise Campaigns
PVOLVE Partners with Jennifer Aniston on Worth It Everytime
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
TV Show-Endorsed Athletic Silhouettes
BetterMe's Sleek Shorts Catsuit Appeared in Emily in Paris
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Award-Winning Sportswear Campaigns
On Won Three Cannes Lions for its Zendaya Collaboration Film
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Pride-Informed Sporting Events
The Sport Pride Fitness Festival Will Occur on July 25
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Athleisure-Friendly Clothing Ranges
The House of CB Perfect Match Range is Ready for Everyday Wear
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Peer-Reviewed Health Publications
NASM Debuts Journal of Fitness, Wellness, and Human Performance
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Fitness Personality Activations
Mr Motivator Will Be Present at This Year’s Elevate
Celebrity-Approved Wellness Campaigns
Wellhub Debuts Its First Major Campaign with Terry Crews
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Holistic Strength Campaigns
OIKOS Redefines Strength with Its All-Strength Team
Custom Limited-Edition Training Bundles
PVOLVE Joins Forces with Lauryn Bosstick
Size-Inclusive Shirt Collections
Curve by The Shirt Company Edits Some of the Most Popular Styles
Pilates-Forward Wellness Practices
Balanced Body Highlights the Work of Charlene Abdul
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year