The ESPN Body Issue 2014 is a great one that reinforces that there's no such thing as a perfect body type, since there is still a huge range in looks for those who are in peak physical condition. Depending on the activities these athletes engage in, sometimes this means that the models will have a heavier build, or one that is leaner and more petite, but equally powerful in its own way.
This annual special edition of the magazine is just one of the many ways to encourage a body positive message and teach everyone to love what they've got. Over the past year, companies like Aerie and Debenhams have made huge strides forward when it comes to issues like airbrushing, Photoshopping and representing a diverse range of beauty in campaigns.
35 Body Positive Campaigns
In Celebration of the Release of the ESPN Body Issue 2014:
Laura McQuarrie — Jul 9, 2014 — Marketing
35
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
34
Hairy Armpit Photo Series
The 'Natural Beauty' Photo Series Celebrates Women with Underarm Hair
33
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
32
Mastectomy Survivor Photography
Monokini 2.0 Captures Images of Survivors in Unique Bathing Suits
31
Photoshopped Cultural Beauty Standards
Global Artists Manipulate Before & After by Ester Honig
30
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
29
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
28
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
27
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
26
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
25
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
24
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
23
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
22
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
21
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
20
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
19
Culturally-Confusing Doll Photos
Plastic Bodies by Sheila Pree Bright Explores Unrealistic Beauty
18
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
17
Untouched Supermodel Spreads
Kate Moss is Photoshop-Free for Self Service December 2010
16
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
15
Supermodel Starvation Awareness
The Freja Beha Erichsen Doctors Without Borders Benefit
14
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
13
Positive Body Image PR
Meghan McCain Stands Up to Laura Ingraham on Twitter
12
Vulnerable Body Image Photography
Jen Davis Documents Her Life-Long Struggle with Obesity
11
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
10
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
9
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
8
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
7
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
6
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
5
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
4
Extreme Photoshop Spoofs
This College Humor Video Turns a Woman into the Unexpected with Photoshop
3
Dramatic Body-Morphing Films
The 'Plastic' Short Film Comments on Extreme Beauty Standards
2
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
1
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
Related Ideas
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Recovery-Focused Skincare
Primark Performance Beauty Supports Skin Before, During & After Workouts
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Performance-Driven Psychological Studies
Joi + Blokes and Spartan Partner for Project 300
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Fitness Personality-Led Apparel Capsules
Sene is Dropping the Second Collection with Emma Lovewell
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Athlete-Approved Deodorant Ranges
Degree Whole Body Deodorant is Being Promoted by JuJu Watkins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
New Year Exercise Campaigns
PVOLVE Partners with Jennifer Aniston on Worth It Everytime
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
TV Show-Endorsed Athletic Silhouettes
BetterMe's Sleek Shorts Catsuit Appeared in Emily in Paris
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Choreographed Retailer-Backed Commercials
Gap and Parker Posey Release a Movement-Focused Campaign
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Athleisure-Friendly Clothing Ranges
The House of CB Perfect Match Range is Ready for Everyday Wear
Peer-Reviewed Health Publications
NASM Debuts Journal of Fitness, Wellness, and Human Performance
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Empowering Fitness Journey Campaigns
DODYBAR Pilates Launches the 'Reform the Rules' Campaign
Taekwondo Champion Sports Campaigns
adidas’ Latest Installment of 'You Got This' Stars Skylar Park
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Holistic Strength Campaigns
OIKOS Redefines Strength with Its All-Strength Team
Size-Inclusive Shirt Collections
Curve by The Shirt Company Edits Some of the Most Popular Styles
Pilates-Forward Wellness Practices
Balanced Body Highlights the Work of Charlene Abdul
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year