From virtual customization kiosks that allow consumers to personalize the products they are buying to hybrid sneaker shops that satisfy hungry shoppers, there is a clear shift towards diversified retail. In other words brands are increasingly expanding in-store services to draw consumers in and make sure they stay for longer periods of time.
For many brands, new technology can be a useful way of complementing existing in-store services. For example, Rite Aid's HealthSpot Stations help turn the pharmacy into a virtual clinic where patients can speak to certified physicians. In a similar vein, Staples has been testing 3D printing kiosks to give tech-savvy consumers a new reason to visit its stores.
Of course, not all in-store offerings are designed to complement existing services. In some cases, brands have upgraded their stores with unexpected services such as food outlets simply to improve the in-store experience for the consumer. Some unexpected instances of diversified retail include Topshop's in-store donut kiosks, KNOCK Kitchen & Kicks hybrid bistro-sneaker concept and Family Mart's self-service karaoke booths.
22 Examples of Diversified Retail
From Virtual Customization Kiosks to Hybrid Bistro-Sneaker Shops:
Katherine Pendrill — Feb 16, 2016 — Business
20
Clothing Store Diners
This New Concept Store by Urban Outfitters is a Food Court Eatery
19
Department Store Cafes
Target Unveiled Its New Store Layouts that Incorporate Large In-Store Cafes
18
3D Printing Stations
Staples Teams Up with 3D Systems to Offer 3D-Printing In-Store
17
Pampering Clothing Stores
The Newest Oasis Store Pairs Fashion with Beauty, Food and Beverages
16
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
15
Hybrid Bookshop Cafes
This Quaint Istanbul Bookshop Has a Cafe and Swingsets
14
Karaoke Convenience Stores
A One-Off Family Mart Store in Tokyo Will Let Patrons Shop and Sing
13
Hybrid Bistro-Sneaker Shops
KNOCK Kitchen & Kicks Combines a Love of Good Food and Sneakers
12
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
11
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
10
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
9
Denim Repair Boutiques
Nudie Jeans' Denim Shop in NYC Doubles as a Repair Station
8
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
7
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
6
In-Store Duty-Free Shops
Japan Duty Free Ginza is an Airport-Style Shop Inside a Department Store
5
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
4
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
3
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
2
In-Store Pharmacy Partnerships
The Target Pharmacy Business is Now Operated by CVS
1
Cocktail-Serving Retail Stores
A Target in Chicago is Set to Serve Alcohol In-Store to Shoppers
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Homey Bar Cafes
The La Maison Bleue Cafe Combines an Eatery, a Bar and a Quaint Cafe
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
Female-Only Sneaker Shops
Naked Copenhagen Exclusively Sells Women's Athletic Footwear
Succulent Retail Concepts
Kaktus Kobenhavn is a Cactus-Centric Lifestyle Shop in Copenhagen
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
3D Food Printers
XYZPrinting's $2,000 Printer Makes Dough-Based Foods
Minimalist Eyewear Boutiques
Ace & Tate is an E-tailer with a New Physical Outpost in Amsterdam
Interactive Pet Shops
The BlueCollar Working Dog Store Has Space for Products and Play
Millennial-Targeted Subway Shops
New York City Retailer 'New Stand' is Located in a Subway Station
Cozy Eco Cafes
This Cafe Interior Features a Sustainable Green Wall Installation
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Shopping Mall Fitness Facilities
The Top of Morinomiya Q's Mall Boasts a Runnable Track
Futuristic Pharmacy Interiors
The Lydaki Nitsa Pharmacy Design is Situated in a Modern Loft
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
Treat-Serving Rings
These 3D-Printed Ring Designs Let You Eat Cake, Cookies and Berries
Stylish Hipster Santas
This Mall Santa Does Not Wear Traditional Christmas Garb
Smart Wireless Earbuds
Bragi Dash Headphones Play Clear Sound and Integrate Environment Awareness
Minimalist Online Surf Shops
SALT's Responsive Ecommerce Site Uses an Aesthetically Pleasing Grid
Free-Standing Wine Cellars
The Sommi Offers an Antiquated Wine Room that Can be Added to Any Home
Upscale Indoor Food Markets
DekaMarkt's 'World of Food' is a Sophisticated Grocery Store Market
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
Natural 3D Printing Materials
MakerBot Introduces New Printing Composites for Iron, Wood & Stone
Plant-Based Retail Concepts
Green Common Concept Store is Uniquely 100% Plant-Based
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
Heroic Clothing Displays
Eight Inc Presents Its Products as Essentials of a 'Superhero Closet'
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Single-Room Design Hotels
The Droog Bedroom is Surprisingly the Only Room at the Droog Hotel
Parisian Sneaker Shops
The Sneakersnstuff France Location is an Elegant and Airy Boutique
Modernist Skincare Boutiques
The Sleek Aesop Sao Paulo Shop is the First to Open in Brazil
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
Organic Supermarket Interiors
'The Green Atrium' Embodies the Kind of Lifestyle It Promotes
Massive Multicultural Markets
The Anthony Bourdain Food Market Will Host 100 International Vendors
Graffiti Artist-Inspired Pop-up Bars
Bar Basquiat is a Bar Dedicated to the Iconic American Artist
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Experiential Tech Retailers
The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Marina-Inspired Seafood Shops
This Seafood Shop in Shanghai Boasts Intricate Design Details
Sweetheart Pharmacy Interiors
This Madrid Pharmacy Features a Romantic Ode to Health
Green-Toned Eateries
Green Station is a Healthy Fast Food Joint Branded with Green Interior Decor
Understated Surf Boutiques
The New Saturdays Surf Osaka Flagship is Upscale Beach Retail
Gallery Sneaker Shops
LACES Show Store Only Sells Limited Edition Sneakers and Hats
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
Ultra-Luxurious Activewear
This New Collection is Designed to Transition from Day to Night
Full-Service Fashion Cafes
Gucci's 1921 Cafe is the Fashion Brand's First High-End Dining Service
Experiential Duty Free Shops
This Duty Free Concept at Nice Airport Helps Entertain Shoppers
Drink-Shaped Whiskey Displays
Johnnie Walker's Airport Drink Display Resembles a Full Glass
Comfortable Auto Shops
Sonic Automotive Shows Off All Its Used Cars with Immersive Technology
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
Members-Only Coffee Shops
This Small Cafe in New York Offers Bottomless Coffee for a Monthly Fee
Wholesale Health Stores
Online Grocery and Social Enterprise Thrive Market Offers Healthy Products
Rustic Galleria Boutiques
This Moncler Boutique Recently Opened at Taipei 101 Mall
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
Local Organic Jeans
These Lean Dean Jeans are Made in the U.S. from 100% American Organic Cotton
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
Weekend-Inspired Coffeeshops
This Enchanting New Cafe Resides in Amsterdam's Jordaan District
Indoor Beacon Technology
The Estimote Indoor Location System Expands Its Beacon Services
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Paper Retail Fixtures
The Camper Stockholm Store Features White Podiums to Display Product
3D-Printed Genetic Glues
This Medical 3D Printing Innovation Aids the Creation of Organs
Solid-State Wine Cellars
The Solid-State Cooling Technology Developed by Haier Debuted at CES 2016
Logo-Mimicking Displays
The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
Folk Art Crepe Shops
The Ojuara Tapiocaria Cafe in Brazil Serves Up the Regional Dish
Exposed Pillar Shelves
This Retail Store Uses Bright Yellow Pillars and Wooden Shelving Displays
Recycled Denim Collections
Close the Loop by H&M Offers Chic Jeans Made From Reclaimed Clothing
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
Repurposed Minimalist Cafes
These Architects Take This Old Workshop and Turn It into a Cafe
3D Printing Labs
Israel's Fab Lab Makes 3D Printing Accessible to the Public
Textured Restaurant Interiors
This Guadalajara Restaurant Boasts a Stylish Rustic Texture
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
Pop-Up Pharmacy Pods
This Mobile Pharmacy Assesses Blood Pressure, Body Mass and Diabetes
Grocery-Rating Applications
The HowGood Mobile App Makes Ethical Food Shopping More Efficient
Celebrity Athlete Stores
Chicago's Jordan Brand Shop Boasts Exclusive Shoes & An Invite-Only Court
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
VR Comedic Shorts
CBS Debuted the First Virtual Reality Comedy Short at Cannes Lions
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Tropical Bar Retailers
This Multi Level Restaurant and Retail Shop Creates a Relaxing Atmosphere
Feng Shui Pharmacies
The Uniprix Pharmacy in Montreal is Designed to Relax Visitors
Experiential Bookstore Vacations
The Open Book Airbnb Lets You Stay and Work at a Bookstore
Sustainable Retail Logistics Platforms
Optoro Helps Retailers Deal With Returned Unwanted GIfts
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Middle Eastern Couture Boutiques
The First-Ever Prada Saudi Arabia Store is Built in Jeddah
Organic Community Stores
Dubai's Biorganic Health Food Shop Doubles as a Social Hub
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
Full Service Retail Spaces
The DURKL Flagship Store Aims to Change the Fashion Retail Experience
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
Exercise-Rewarding Retail Apps
Carrot Offers Health Incentives and Offers at Local Businesses
Whimsical Pharmacy Interiors
‘Magistral Pharmacy’ Combines Functional and Modern Aesthetics
Virtual Furniture Retail
Vizera Labs Uses Augmented Reality to Sell Furniture to Consumers
Line-Free Coffee Shops
This Starbucks Store Eliminated Lines by Introducing Text Message Orders
Rebranded Fashion E-Commerce Sites
The Tanya Taylor Site Lets Customers Shop Looks from the Runway
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
Color-Coded Mouthwash Merchandising
This Listerine Retail Display Highlights a Vast Product Range
Bleacher-Themed Shoe Displays
This Retailer Showcases Its High-End Men's Shoes Using Bleachers
3D-Printed Postal Objects
The Royal Mail Creates & Sells Knickknacks with a 3D Printing Service
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
Modular Maternity Boutiques
The Mit Mat Mama Store in Barcelona is Brimming with Plant Life
Mobile Pop-Up Shops
Jana Pijak Counts Down Her Favorite Examples of Mobile Retail Innovation
Beacon Safety Apps
Apple and IBM's Safe Site for Forepersons is Driven by Beacon Technology
3D Printing Toy Apps
Modio Enables Children to Design and Create Their Own Custom Action Figures
Electric Wine Openers
This Motorized Cork Screw Opens Bottles of Wine in Seconds
Expansive Jewelry Shops
Online Retailer BaubleBar's First Physical Location Will Be in New York
Geotagged Wishlist Apps
Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
Whiteout Bookstore Interiors
The Soda.BERLIN Bookshop is a Masterful Application of Minimalism
Categorized Wine Displays
World Market's Wine Section Identifies Favorites, Flavor Profiles & More
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
Digitized Shoe Displays
Perch Interactive's Retail Concept Gives One Access to Product Features
Fluctuating Jersey Retail
This Jersey Exchange App Sells Sports Shirts on Score-Dependent Prices
Scanning Store Assistants
This In-Store Product Search Kiosk Can Recognize 3D Items Without a Code
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
Local Retail Apps
Booodl Lets Notifies You When Items From Your Smart Shopping List are Close
Informatively Local Apps
The Amazon Echo App Fills You In On Local Businesses and Services
Denim Brand Repair Shops
The Nudie Jeans Repair Shop is a Clever Concept Now Open in Shoreditch
Collaged Gallery Facades
This Single Gallery Looks Like Different Buildings from the Exterior
Price Adjustment Platforms
The 'Paribus' Plugin Automatically Fetches the Best Price for Consumers
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
Musical 3D-Printed Videos
This Unique Music Video Combines Chocolate, 3D Printing and EDM
Retail-Reviewing Platforms
This Service Allows Brands to Gauge the Potential Success of a Pop-Up
Calorie Currency
Editor Jaime Neely Counts Down Her Favorite Retail Healthy Lifestyle Incentives
VR Addiction Treatments
A Study Suggests Virtual Reality Has Applications in the Recovery Process
Therapeutic Travel Teas
TEALEAVES' 'Jetlag Therapy Kit' Leaves Travelers Feeling Refreshed
Approachable Diabetes Ads
Good Neighbor Pharmacy's Latest Commercial Encourages Community
Philanthropic Vegan Eateries
This Charity Business Donates 100% of Profits to Support Causes