Target Australia recently unveiled plans to create a better shopping experience for consumers by incorporating in-store cafes and spacious open concept showrooms. The goal for the new in-store cafes is to encourage shoppers to stay longer and enjoy a relaxing break.
The cafes will not only provide a place to take a break from shopping in the large department stores, but will also act as a meeting area and provide consumers with a place to recharge. Target is also catering to consumers with "baristas on-hand making coffees and serving food to shoppers who can relax in-store with their family and friends."
These expansive stores not only carry necessities like groceries and clothing, but the brand is now creating an experiential shopping excursion with cafes, personal shoppers and simplified showroom layouts. The new cafes will draw in consumers by allowing them to take a quiet break during their shopping trip.