Creative food packaging can make a good thing even better! This cluster examines some of the most innovative food and beverage marketing pertaining to the actual presentation of a product. The creative food packaging here ranges from artistic sculptures to eco innovations like dissolving wrappers to clever innovations that let you reuse packaging for other purposes.
Implications - Packaging for a product can be very important, as it represents the brand and helps it stand out. In a grocery store, consumers are more likely to purchase an item if the packaging is appealing to them. Businesses should pay more attention to the modern-day consumer and design their product packaging to grab their attention.
44 Creative Food Packaging Ideas
44
Hershey's Cocaine Packaging
Ice Breakers Pacs
43
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
42
Milk Packaging Design Contests
Future Milk
41
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
40
Ingenious Pizza Packaging
Green Pizza Box Doubles As Serving & Storage Vessels
39
Innovative Drink Packaging
'Peared' Juices by Conor Hagan
38
Literal Packaging
Alphabetical Milk Carton
37
Odd Marketing
Pretty Pastry Packaging
36
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
35
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
34
Maternal Milk Packaging
Japanese Toy-Inspired 'Teet-Milk' Concept
33
Dual Purpose Booze Bottles
Absolut Vodka Releases Eco-Friendly Packaging
32
Illustrated Water Bottles
Beauty Water Packaging by Oneighty Creative is Gorgeous
31
Fun Packaging for Healthy Foods
VitaMeal Tempts Children with Coolness
30
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
29
Cryptic Beverage Packaging
Strange Drink Labels to Sell Bottles & Cans
28
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
27
Packaging as Cutlery
SpoonLidz Fold-Out Spoons Under the Lid
26
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
25
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
24
Pasta Skyscrapers
Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
23
Pop Surrealism Packaging
Mountain Dew's Green Label Art Volume 3
22
Extreme Sport Tea
House Cafe Tea Packaging
21
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
20
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
19
Taste-Enhancing Eco Cups
Package Designed to Recycle Tea Bags and Maximize Flavor
18
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
17
Subliminal Food Packaging
Smiling Faces Hidden in Broccoli Florets
16
Non-Dissolving Edible Packaging
Compost or Eat Your Containers
15
Plantable Packaging
Spruce Trees Sprout from Pangea Organics Boxes
14
Asianizing Potato Chips
Cool Packaging at Japanese Design Show
13
Subliminal Food Packaging (UPDATE)
Smiling Faces Hidden in Jelly Too
12
Pirate-Themed Packaging
'The Spirit of Davy Jones' Rum by Amy Cesal
11
On-the-Go Soup Solutions
Spoonys Packaging and Snack Box Lets You Slurp on the Run
10
Ingredient-Focused Packaging
Red Bull Cola Design Emphasizes Its All-Natural Contents
9
Macabre Packaging
Fruta del Diablo Salsa Features Dia de los Muertos Skulls
8
Eco Fun Packaging
Tofu & Pudding in a Balloon
7
Brutally Honest Food Packaging
Odies Pure Fat Chocolate
6
Soda Bottle Rockets
Xymbiot Interactive Packaging
5
Fresh-Check Chip on Packaged Food Tells You if It's Fresh
4
Saying It With Tea
Cheeky Tube Packaging for Bathroom Graffiti Teas
3
Skeletal Packaging
Pandor Absinthe
2
Nuts with Warrants
Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews
1
Bubble Wrap Bottle Skins
The Wineskin
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Modern Magnetic Food Containers
The Cliik Food Storage System is Crafted with Tritan Plastic
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Recyclable Chilled Grocery Bags
The 'Fresh!Bag' Recyclable Cool Bag is Ready to be Branded
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Multi-Functional Food Containers
Roll by Haechan Ryu is a Space-Caving Food Container
Reusable Grocery Delivery Packaging
Milk & More and Again Partnered for Reusable Packaging Options
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Take-Out Box Tables
The McDonald's TableBag Packaging Doubles as a Dining Surface
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Plastic-Free Protein Bar Packaging
Moonvalley Protein Bars are Now in Paper Packs from Billerud
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Freshness-Tracking Food Containers
The Vorkoster Lid Has pH-Sensitive Foil to Track Food Freshness
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Recyclable Salad Packaging
GPI Taps Picadeli for its Recyclable Paperboard Lids for Salad Bowls
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Recyclable High-Barrier Food Packaging
ProAmpac ProActive Recyclable FibreSculpt is Recycled
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Eco-Friendly Instant Noodle Packaging
Nissin Cup Noodles is Launching a New Paper Cup Packaging
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Recyclable Takeout Packaging Services
Uber Eats Begins the Reusable Packaging Trials in London
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Food-Grade rPET Packaging
These Novolex Recyclable Food Containers Have 10% Recycled Plastic
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Plastic Reduction Meat Packaging
Sainsbury's New Steak Packaging Will Save Ample Plastic Use
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Food Can Foil Seals
The Eviosys 'Ecopeel' Reduces Carbon Emissions for Canned Foods
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Fiber-Based Sandwich Packaging
The ProAmpac MAP RAP Sandwich Wedge Packaging is Versatile
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Recyclable Yogurt Packaging Pouches
This Recyclable Yogurt Pouch Has an All-PE Construction
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh