No! It's not a wingless, badminton birdie: although it sure looks like it. This is the new beverage container designed by Xymbiot Interactive Packaging, a division of ThinkAtomic Inc.
The bottle is actually made to fly through the air like a football, but to date, no drinkmaker has actually committed to filling it up.
Implications - The idea of interactive packaging is one that has not yet been fully explored and could prove to be a very useful marketing tool. People like things that they can do more than one task and a wrapper or bottle that has more than once use could be of high value to consumers and generate big buzz around your product.