This is a cool, new, innovative Asian look for a longtime favorite Western tortilla chip package.
The combatants (possibly wrestlers?) pictured here, on the Frito-Lay Doritos bag are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America.
Clearly a not-so-subtle attempt to combine athleticism and non-healthy food!
This â€œNut-Bustingâ€ Doritos pack was apparently an infamous display in last year's Japanese Design Show.
I can't wait to see this year's innovations!
Asianizing Potato Chips
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Cool Packaging at Japanese Design Show
- By: Howard WuAug 10, 2008