Cool Packaging at Japanese Design Show
This is a cool, new, innovative Asian look for a longtime favorite Western tortilla chip package.
The combatants (possibly wrestlers?) pictured here, on the Frito-Lay Doritos bag are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America.
Clearly a not-so-subtle attempt to combine athleticism and non-healthy food!
This “Nut-Busting†Doritos pack was apparently an infamous display in last year's Japanese Design Show.
I can't wait to see this year's innovations!
The combatants (possibly wrestlers?) pictured here, on the Frito-Lay Doritos bag are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America.
Clearly a not-so-subtle attempt to combine athleticism and non-healthy food!
This “Nut-Busting†Doritos pack was apparently an infamous display in last year's Japanese Design Show.
I can't wait to see this year's innovations!
Trend Themes
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Asian-inspired Food Packaging — Creating innovative packaging designs for popular Western snacks inspired by Asian culture and aesthetics.
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Combining Sports & Unhealthy Food — Exploring the concept of promoting non-healthy food products through sports and athletic imagery.
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International Cross-cultural Marketing — Adapting marketing strategies and product designs to appeal to diverse global markets.
Industry Implications
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Food Packaging — Opportunity for designers and manufacturers to develop new and unique packaging designs for popular food products.
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Sports Marketing — Opportunity to tap into the potential of using sports and athletes to promote non-sports related products and brands.
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Global Branding — Opportunity for brands to expand their reach and appeal by incorporating elements of diverse cultural aesthetics and traditions.
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