House CafÃ©, one of Istanbul's cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.
The packets feature cut-out images at the end of each string depicting physically fit people doing outdoor sports. The string is used in such a way as to simulate the rope of bunjee jumping, rock climbing and other sports.
The promotion was so successful that although the tea bags were initially designed to be served exclusively at the cafÃ©, there was a huge demand by the customers to buy the tea bags and take them home. Now, House Cafe is preparing to sell the tea bags at markets across Istanbul.
This is a great example of how thinking outside the box not only maintains the success of a company, but can also open new doors as well. Innovate!