Coca-Cola is the most recognizable brand on the planet and this cluster of creative Coca-Cola branding innovations should serve as the blueprint for becoming an iconic brand.
From their classic polar bear advertising, to their brand new innovations like 100 combination fountain machines, they have always set trends. There are even unexpected products like Coke nail polish and frozen soda stools.
Whether you drink it or not, I’m sure you will enjoy these creative Coca-Cola branding innovations, from Diet Coke design cans to Fried Coke.
50 Examples of Creative Coca-Cola Branding
47
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
46
Invisible Pop Can Cups
The Coke Can Glass Creatively Looks Like a Transparent Pop Can
45
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
44
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
43
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
42
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
41
Fashionable Soda
Coca-Cola is Raising Money for Charity With Couture Bottles
40
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
39
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
38
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
37
Green Plant-Based Sodas
The New Coca-Cola Life Uses Stevia Sweetener Instead of Sugar
36
Coke Bottle Creations
Damian Ortega Makes Art Out of Recycled Coca Cola Bottles and Caps
35
Obesity Opposing Soda Ads
This Coca-Cola Obesity Ad Outlines Its Health Conscious Adjustments
34
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
33
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
32
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
31
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
30
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
29
Conflict-Resolving Pop Machines
Coca-Cola's 'Small World Machines' Connects Indians and Pakistanis
28
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
27
Splitting Soda Packaging
The Coca-Cola Sharing Can is a Coke Can That Spreads the Love
26
Happiness-Dispensing ATMs
The ATM of Happiness Gives Out Free Money and Encourages Sharing
25
Retro Cola Coolers
This Vintage Coke Cooler is Perfect for Nostalgic Soda Lovers
24
Soda Pop Polish
The Diet Coke City Collection Offers Coca-Cola-Style Fingernails
23
Customizable Coke Machines
The Coke Freestyle Machine Brings 104 Tastes to Tongues
22
Redesigned Heartwarming Soda Ads
The Coca Cola Light Brazil Campaign is Very Sweet
21
Soft Drink Battle Ads
The Coca Cola vs Pepsi Video is Filled with Non-Stop Pop Action
20
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
19
Flowering Pop Machines
A Vending Machine Serves Up More than Soda
18
Botanical Pop Bottles
The Coco-Cola PlantBottle is Made out of Plant-Based Materials
17
Soda Delivery Services
The 'Coke2Home' Program Brings Happiness Straight to Your Door
16
Celebratory Designer Snapshots
The Diet Coke x Marc Jacobs Photo Booth Celebrates 30th Anniversary
15
Happiness Sharing Pop Ads
The Coke Happiness Machine Ad is Warm and Uplifting
14
Eco-Friendly Soft Drinks
Coca-Cola Sponsors Recycling Progam in the UK
13
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
12
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
11
Soda Landlines
Coca-Cola Company Creates Single Line Phone in Disguise
10
Frozen Coke Containers
The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging
9
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
8
Super Healthy Coke
Coca Cola launches Zero Free coke in Japan
7
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
6
Bewildering Animal Animations
The 'Polar Party' is an Interactive Game and Commercial
5
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
4
Frozen Soda Stools
The 111 Navy Chair is a Refreshing Design for the Summer
3
Soda-Burning Exercises
The Coca-Cola Work It Out Calculator Promotes Fitness Solutions
2
Bittersweet Parenting Cola Ads
Coke Life Makes You Cry and Smile in its Newest Commercial
1
Propaganda Soda Pop
D Face 'Riot' Print Causes Coca-Cola Commotion
Related Ideas
Creamy QSR Soda Refreshments
Sonic Dirty Drinks are Easy to Customize
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ice Pop-Flavored Sodas
MTN DEW Summer Freeze Has a Signature Frozen Treat Flavor
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Cola-Infused Frappuccinos
The Starbucks Cola Frappuccino is a Sweet, Retro-Style Refreshment
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Seltzer-Inspired Nail Polishes
White Claw and Nails.INC Created a Nail Polish Collection
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Creamy Coconut-Flavored Sodas
Dr Pepper Creamy Coconut Comes in Regular and Zero Sugar
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
AI-Formulated Zero-Sugar Sodas
Coca-Cola Y3000 Zero Sugar Was Co-Created by Humans and AI
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Low-Maintenance Drink Dispensers
The Coca-Cola Flex Dispenser Has the Brand's PurePour Technology
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Dairy Production Facilities
Coca-Cola is Opening a $650 Million Factory for Fairlife Products
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Tiny Washing Machines
Inventus Uses Coca Cola Cans to Create This Functional Washing Machine
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Limited-Edition Beverage Cube Flavors
waterdrop Introduces Its New Cola Microdrink Flavor
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Spiced Raspberry Sodas
Coca-Cola Spiced is a Permanent Addition to the Brand's Portofio
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Ice Pop-Flavored Sodas
The Wild Bill's Rocket Pop Soda Has a Classic Flavor Profile
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Tropically Inspired Soda Ranges
Grace Island Soda Comes in Three Flavor Options
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Carbonated Brazilian Cocktails
Novo Fogo Cachaça Puts Brazil’s National Cocktail in a Can
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic