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Bittersweet Parenting Cola Ads

Coke Life Makes You Cry and Smile in its Newest Commercial

— January 22, 2014 — Pop Culture
Created by Santo Buenos Aires and directed by Pucho Mentastin, Argentina's newest Coca-Cola commercial aims to promote its new line of Coke Life. The global leading beverage manufacturer has imagined what it’s like for new parents to bring another human being into the world. The ad de-glamorizes parenting and doesn’t sugar coat anything, getting right into the dirtiest and the ugliest realities of parenthood.

In the ad, a young couple discover the woman becoming pregnant. Once the baby is born, the chaos begins; from waking up in the early hours of the morning or night to stepping and tripping on children's toys to preventing their child from eating dog food and any other suspicious looking objects.

At the end of the commercial, we learn that through all the screams, cries and laughter, the ad demonstrates one thing --  “Having children is not just life’s most important moment, but the ultimate test to connecting with your best side, Coke Life is a new kind of Coke. We’re just starting to build this brand, setting up its world, its tone of voice.”
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