Soft drink mega company, Coca-Cola, is heading a recycling initiative in the UK and launching recycling bins with the Southhampton City Council. The initiative is to help counter-act Coca-Cola's giant carbon footprint while also doing something for the greater good.
The Coke branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas.
Implications - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit.