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Eco-Friendly Soft Drinks

Coca-Cola Sponsors Recycling Progam in the UK

— October 7, 2009 — Eco
Soft drink mega company, Coca-Cola, is heading a recycling initiative in the UK and launching recycling bins with the Southhampton City Council. The initiative is to help counter-act Coca-Cola's giant carbon footprint while also doing something for the greater good.

The Coke branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas.

Implications - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit.
Trend Themes
1. Sustainable Packaging - Coca-Cola can explore the use of more sustainable packaging options like refillable bottles or compostable materials.
2. Recycling Infrastructure - Investing in recycling infrastructure can create opportunities for Coca-Cola to not only decrease their carbon footprint, but to also create a competitive advantage in the industry.
3. Eco-conscious Marketing - Coca-Cola can focus on marketing their eco-friendly initiatives to attract and retain consumers who prioritize sustainability.
Industry Implications
1. Beverage Industry - The entire beverage industry can benefit from increased focus on sustainability and environmentally conscious practices.
2. Plastics Industry - Coca-Cola can partner with and invest in the plastics industry to help drive innovation and advancements in sustainable packaging solutions.
3. Recycling Industry - By partnering with or investing in recycling companies, Coca-Cola can help increase the efficiency and effectiveness of recycling efforts, while simultaneously reducing their own environmental impact.
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