These controversial safe driving statements promote a positive message in an unmissable way.
Bound to stir up emotions in viewers and convince people of the dangers that come along with distracted or impaired driving, these examples prove that it takes a strong statement to tackle a big issue. Shock advertising seems to dominate this realm of awareness, ensuring that no viewer is unaware of the ugly effects of careless driving. From apps that encourage safe driving to PSAs with startling and heartbreaking true life accounts, these innovations come from a good place of prevention, and are bound to strike a chord with even the most stubborn viewer.
Spreading a much-needed message in an unavoidable form, these innovations demand attention and are sure to spark a necessary discussion about the ever-prevalent issue of safe driving.
44 Controversial Safe Driving Statements
44
Real-Time Trial Streams
The Live Lindsay Lohan Probation Hearing is Available Online
43
Terrifying Inebriated Testimonials
The 'Faces of Drunk Driving' Site is Powerfully Effective
42
Everything on Wheels
Toyota Drunk Driving Ads
41
Shattered Bloody Ads
Don't Text and Drive Billboard is a Gruesome Warning on the Roads
40
Pretzel Highways
'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is
39
Purse-Size Booze Detector
Pocket Breathalyzer
38
Sobering Photo Shoots
'484' by Marisa Chafetz Covers Last Year's 483 NY Drunk Driving Deaths
37
Drowning in Alcohol Glasses
Royal Life-Saving Drunk Swimming Awareness Campaign
36
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
35
Larger Than Life Ads
Razr2 Sharper Than Ever
34
Artistic Drunk Driving Reminders
These Bottle-Shaped Art Installations Remind Drivers not to Drive
33
Public Alcohol Testers
Coin-Operated Alcospot Vending Machine Tells You Your Limits
32
Liquor Surveillance Safety Apps
The BrethalEyes App Scores if You're Too Drunk to Drive
31
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
30
Embarrabinging
Watch Yourself Drunk With This Anti-Binge Campaign
29
Augmented Perception Helmets
The Maxence Parache Hyper(reality) Video Takes Users on Virtual Trips
28
Artsy Drunk Driving Ads
CADD Ads Show Fatal Crashes Through Artistic Perspective
27
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
26
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
25
Terrifying Tattooed Campaigns
These Mothers Against Drunk Driving Ads Send a Direct Message
24
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
23
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
22
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
21
Impaired Driver Statistics
The Effects of Drunk Driving Infographic is Alarming
20
Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving
19
Terrifying Text Tales
'The Last Text' Campaign Urges Teens to Stop Texting While Driving
18
Jail Simulation Mirrors
Rikkis Taxi & Shuttle Service Shows Effects of Drinking and Driving
17
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
16
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
15
Hospital Receipt Campaigns
Bar Aurora and Boteco Ferraz Warn Drinkers About Drunk Driving
14
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
13
Single Shot DUI Dodgers
The Disposable Breathalyzer Lets You Know if it's Safe to Drive
12
Prosthetic Life Lessons
The Latest MADD Campaign Gets Up Close and Personal
11
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
10
Distracted Driving Stats
This Texting and Driving Infographic is Alarming
9
Sappy Safe-Driving Ads
Ronin Advertising Group Releases a Commercial That Might Make You Cry
8
Voice-Controlled Car Gadgets
The Dragon Drive! Provides Hands-Free Access to Digital Devices
7
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
6
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
5
Alcoholic Scooter Marketing
Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers
4
Mobile-Disabling Auto Devices
'cellCONTROL' Eliminates Phone Use for a Safer Drive
3
Anti-Text Driving Apps
DriveSmart Plus Prevents Texting From Cars in Motion
2
Anti-Tipsy Tonics
The Stay Sober Pill Will Fight the Disorienting Effects of Alcohol
1
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
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Comedic Pop Culture Cartoons
Adriano Alves Mashes References from All Corners of Media
26 Accessories for the Champagne Drinker
From Glassware to Bottle Coats
Automobile Gadget Kits
Pack the Valet iPad Car Mount in Your Vehicle
Illuminated Wavetography
David Gilliver's Light Paintings Look Like Video Game Landscapes
Hipster Grunge Ensembles
The Swagger FW11 'Derange' Collections Mixes Modern Hip-Hop & 90s Styles
Psychedelic Retina Timepieces
Tell Time and Trip Out with the Swatch & Art x Rankin Watches
Parallel Life PSAs
The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
Down-Scaled Darwinist Ads
This Smart Center 'Evolution' Campaign Talks Up Downsizing
Moody Midnight Fashions
The Black Sense Market 2011 Fall/Winter Looknook is Edgy & Rebellious
Propaganda Poster Drinking Ads
The UNICEF Tap Project Campaign Promotes Paying for Tap Water
Food Fashion Fusion Ads
'Table for One' by Hakim Satriyo is a Mix of Couture & Cuisine
Employee-Modeling Fashion Campaigns
Living the Kors Life Turns 3 Staff Members into Style Muses
Vintage Video Game Marketing
These Retro Gaming Ads Take Us Back To A Simpler Time
Dapper Winter Fashion
The H & M 2011 Fall/Winter Collection for Men is Smart & Sophisticated
Blinging Heavy-Duty Timepieces
These Amp Japan Silver Case G-Shock Watches Have Major Swag
Vehicle Vent Vodka Bottles
Don't Drink and Drive with the Nicholas Brawer Grille Flasks
All-Weather Bicycle Docks
Ride with Your Mobile Thanks to the Brackerton Universal Bike Mount
The Importance of Gaming
Jane Mcgonigal Shows Why Video Games Can Save the World
Team-Building Mobile Ads
The Vodafone One Net Campaign is Hilariously Huddled
Convenient Car Gadget Mounts
Bendi is the Easiest Way to Enjoy Nano on the Road
Web-Savvy Wheels
BMW / AT&T Collaboration Sets Out to Make Wireless Rides
Dapper Throwback Lookbooks
The WTAPS FW11 Collection for Men Fuses Military & 90s-Inspired Styles
Uncomplicated Tasteful Timepieces
The Uniform Wares 150 Series Watch is Both Minimal and Elegant
Cautious Condom PSAs
The MTV Sexidents Campaign Educates on Safe Condom Use
Badass Metallic Timepieces
Nixon Raw Steel Watches Brings Heavy Duty Designs to Fashion
Music-Tracking Time-Tellers
The Guitime Function Watch Tells Time & Helps You Fine-Tune Your Sound
Urbanite Running Campaigns
The Laura Barisonzi Sports Photography is Energetic
Winter Wear Depictions
Karel Funk Illustrates Poofy Coats Hyperrealistically
Motherly Stuffed Animals
The MTV Teen Mom Spot Reminds Teens That Some Things are More Important
Sky-High Bubble Ads
The Hubba Bubba Campaign Employs Aerial Photography
Clutter-Free GPS Systems
The BridgeMTM GPS Mobile Tablet is Minimal
High-Fashion Drinking Glasses
Karl Lagerfeld x Orrefors Glassware Brings Kitchenware with Class
Drinkable Flash Drives
The Shot Glass USB Holds 1 Gigabyte of Data and 2 Ounces of Alcohol
Responsible Party Hotels
The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
Nifty Nautical Naviators
The Sailing GPS Uses Bluetooth Wind Monitoring to Plot Courses
Bar Code PSAs
Kristina Cancelmi's Illustrations Share the Sad Stats of Human Trafficking
Insect Typography Ads
Kolner Zoo's The Great Anteater is Coming Campaign is Doomed
Virtual Reality GPS Devices
'Cyber Navi' by Pioneer Combines Mario Kart Racing with Car Navigation
Interactive Criminal Campaigns
DNA Project Aims to Stop People From Interfering with Crime Scenes
Minimalist Workout Ads
The Virgin Active Campaign Gets People in Motion
Competitive Matchstick Marketing
The KFC Stories Campaign Compares Fiery Fables
Mafia-Inspired Insurance Ads
The Wustenrot ‘Comes In Handy' Campaign is Spontaneous
Special Effect Smartphone Apps
The Action Movie FX App Turns Boring Videos to Michael Bay Movies
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
Emotional Drinking Handbooks
The 'A Glass of Sicily' Video by Tasca D'Almerita and Mosaicoon
Secretive Couple Apps
The Between App Gives Couples a Safe Place to Share Their Love On the Go
Wild Safari-Print Timepieces
The MARCH LA.B AM1 Leopard Watch is Fiercely Fashionable
Skewed Perception PSAs
These Supradyn Vitamins Ads Picture the Unhealthy Alternative
Active Commuting Campaigns
These Sustrans Ads Encourage Sporty Means of Transport
Kama Sutra-Spoofing Ads
The Awesome Rags! Campaign States "In Lust We Trust"
Opulent Interchangeable Watches
The Dior VIII Timepieces Campaign Stars Charlize Theron
Viral Mythical Video Games
The Robot Unicorn Attack Evolution Offers Gamers a Magical Challenge
Consequential Advertising
The 'Drive Dry' Initiative Targets Drinking and Driving
Mind Maze Marketing
This Pepsi Max Campaign Promises More Efficient Mental Processing
Aroused Senior PSAs
'Safe Sex for Seniors' Aims to Stop the Spread of STDs
11 Angry Birds Fashion Finds
From Fiery Avian Headgear to Social Gaming Gowns
Convertible-Making PSAs
Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
Nature-Shaped Racecourses
Petrobras Bio Fuel Prints Claim Environmental Consciousness
Toilet Tribute Ads
The Wadih Jreissati and Sons Campaign is a Homage to Bathrooms
Artsy Drunk Driving Ads
CADD Ads Show Fatal Crashes Through Artistic Perspective
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
Appliance-Simulating Apps
Jenn-Air DesignVision AR App Lets You Position New Products Over Old
Blame-Transferring PSAs
Control Tonight Campaign Condemns Friends for Excessive Drinking
17 Effective Anti-Drug PSAs
Inspired by Ted Williams' Entry into Rehabilitation
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
Insect Persecution Ads
The Vape Super KO2 Campaign is Inspired by the Death Penalty
Racy Red Light PSAs
The Stop the Traffik Publicity Stunt Illuminates Human Trading Rings
Blogger Endorsement Campaigns
The Toni & Guy 'Blogged and Bound' Campaign Uses Online Personas
Car Phone Mounts
GoSmart Clip Holds Your Smartphone Right into Your Steering Wheel
Infinite Waterslide Advertising
This Beach Park Campaign States the Fun Will Never End
Luxurious Automotive Sportswear
Porsche Design Winter Training Pack Gets You Geared Up for Winter
Sad Kid Clown Ads
The Mariana City Hall Campaign Addresses a Terrible Crime
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
Kiddie Book-Creating Apps
Scribble Press App Lets Children Write and Publish Their Own Stories
Flying Feline Campaigns
The ASPCA 'Hovercat' Ad Makes the Most of Cat Memes
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
Hilarious Safe Driving Spoofs
'Drive Recklessly' Proves That Distracted Driving Can be Good
Accommodating Auto Ads
Toyota Camry 'It's Ready. Are You?' Campaign Shows How the Car Adapts
Embarassing Father Campaigns
The ‘Dads in Briefs’ Commercial by BGH is Hilarious
Plaything Word Search Prints
These Lego Words Puzzle Ads Require Constructive Solutions
Photographic Challenge Apps
The Leap App Turns Mundane Activities into a Quest for Bragging Rights
Impaired Driver Statistics
The Effects of Drunk Driving Infographic is Alarming
Abbreviated Stealth Game Stories
'Metal Gear Solid Lore in a Minute' Chronicles Solid Snake's Tale
Funky Monkey Watches
This A Bathing Ape Baby Milo Clear Bapex is Adorably Stylish
Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving
Astounding Conspiracy Game Ads
Fantasy Westward Journey Has Obama Disguised as Bin Laden
Updated Harajuku-Chic Campaigns
The Armani Fall/Winter 2012/2013 Film Gets Lost in Translation
Fan-Funded Video Games
Tim Schaffer is Asking for Gamers' Full Participation
Webcam-Connected Bars
Gobefore Combines Facial Recognition, Social Media and Heavy Drinking
Never-Ending Sake Schooners
Masuzake Glass Combines Japanese Traditions with Chic Technology
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
Tab-Keeping Apps
Spotme is an App to Help You Get Your Money Back
Panoramic Photo Tour Apps
TourWrist Offers an Interactive Virtual Tour of Places Around the World
Virtual Reality Jets
The Luxurious Animals 'Dream of Flight' Lounge will Blow Your Mind
Hospital Receipt Campaigns
Bar Aurora and Boteco Ferraz Warn Drinkers About Drunk Driving
Booze-Detecting Print Ads
This Built-In Breathalyzer Ad Stops You From Drinking & Driving
Unconventionally Exotic Outerwear
Séraphin Leather Jackets Use Unconventional Materials
Retro Gamer Lighting
The Mario Question Mark Block Lamp is Perfect for a Child's Room
Hard Liquor Hats
The Wiesnhelts Are the Perfect Safety Accessory for Oktoberfest
Virtual Reality Snapshots
The CameraSim SLR Camera Simulator Presents Free Photography Tutorials
Air-Tight Beer Seals
The Hermetus Bottle Opener Will Help Keep Your Drinks Fresh and Future-Proof
Motivational Well-Being Games
Mindbloom Life Game Helps You Improve Your Quality of Life
Off-Grid Flight Trackers
The WindowSeat App Tracks Your Flight's Progress Sans Connection
Star Spangled Graffiti Jackets
Shepard Fairey for Levi's x Moca Displays a Patriotic Edge
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
Prosthetic Life Lessons
The Latest MADD Campaign Gets Up Close and Personal
Promotional Gamer Kicks
Nike and EA Come Together for the Nike Manny Pacquiao Fight Night
Driverless Rush Hour Devices
The Ford Traffic Jam Assist Makes Congestion Easier to Deal With
Streamlined App-Making Services
AppGreen Simplifies the Process of Going Mobile Free of Charge
Fuel-Swilling PSAs
This TARTA Gas Guzzler Campaign Talks Up Public Transport
Clamor-Collecting Campaigns
The Cheering Truck by Coca-Cola Records Fans' Love for the Soccer Team
Doggy Dialogue PSAs
The Holiday Pup PSA is Adorable
Alphabet Block Advertising
This Huggies Campaign Spells Out the Activities of Growing Infants
Watch-Filled Smartphones
The iPhone 4 Time Machine Tracks Time in Six Different Cities
Bank-Based Literacy Campaigns
The 'Little Guy' by BBVA Adopts a Direct Donation Strategy
Adventurous Automobile Ads
The Mini Countryman 'Infinite Possibilities' Campaign has Potential
Voice-Controlled Car Gadgets
The Dragon Drive! Provides Hands-Free Access to Digital Devices
Sensory-Stimulating Jackets
Deep Pressure Therapy was Designed to Simulate a Hug For Autistic Kids
Smelling Distance Ads
Siose Antiperspirant Roll-on Deodorant for Men Posts Pit-Level Promos
Web-Surfing Taxis
DoCoMo Rolls Out 820 WiFi-Enabled Taxis on the Streets of Tokyo
Comedic Texting PSAs
The Jane Lynch 'Text Ed' Videos Highlight the Dangers of SMSing
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
Matching Game Marketing
This Domino's Pizza Campaign Connects You to Your Food
Location-Based Liquor
The GPS Breathalyzer Determines Exactly Where You've Been Drinking
Retro-Revival PSAs
The NYC Office of Film, Theatre and Broadcasting Pleas to Stop Piracy
Ludicrous Lifeless Apps
The ‘Ultimate No Life Test' iTunes Application Gets Hilarious
Rugged Cycling Mobile Mounts
StormCruiser is Built to Handle Bumpy Terrains