As the East becomes more fascinated with the West, the reverse is also happening at the same time, as seen through an increased interest in Asian culture and Chinese packaging. In order to appeal to the shifting demands of the market, many consumer packaged goods are now referencing cultural icons like pandas, lanterns, Chinese toile, ying-yangs and takeout containers in order to create a connection with China using some of the most recognized symbols from the country.
In celebration of the Chinese New Year, many companies are becoming fond of branding a special edition product to coincide with the festivities, making details like lucky stars, the color red and the zodiac animal of the year prominent parts of the packaging.
27 Examples of Cultural Chinese Packaging
27
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
26
Tied Eco Takeaway
Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery
25
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
24
Modular Tea Gift Boxes
Ken Lo's Tea Packaging Design is Modular and Patchwork-Like
23
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
22
Wild Fruit Juice Branding
This Chinese Beverage Packaging Design Features a Reference to Its Name
21
Aquatic Grain Carriers
Fishy Rice Packaging is Practical, Emblematic and Beautiful
20
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
19
Contemporary Tea Branding
Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
18
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
17
Panda Tea Boxes
The Toronto Zoo's Promotional Gift Boxes Encourage Toasting to the New Pandas
16
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
15
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
14
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
13
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
12
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
11
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
10
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
9
Ethnic Motif Marketing
Patterned Rice Packaging Visually Indicates Products' Geographic Origins
8
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
7
Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
6
Chinese Food-Inspired Boxes
The Hot Dang Branding Design is a Packaging Full of Surprises
5
Animalistic Tea Branding
Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture
4
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
3
Chinese Beer Bottle Designs
These Limited-Edition Tsingtao Bottles Celebrated the Year of the Goat
2
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
1
Celebratory Dessert Packaging
These TRT Health Moon Cake Boxes Feature Symbols of Luck and Fortune
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Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
Exquisite Mooncake Gift Boxes
The Chic Habitat Boasts Three Mid-Autumn 2023 Gift Sets
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Interactive Panda Cookies
Japan's Panda OREOS Have Lines That are Meant to Be Filled with Milk
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
New Year Cafe Merchandise
Starbucks New Year’s Collection Marks the Year of the Dragon
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Elegant New Year-Inspired Fashion
The Alexander Wang 2024 Lunar New Year Capsule is Celebratory
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Elegant Miniature Mooncake Boxes
Lady M Confections Debuts the Whimsical 2023 Moonglow Gift Set
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Elegantly Packaged Mooncakes
Shangri-La Surabaya Commemorates the 2023 Mid-Autumn Festival
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Premium Mooncake Boxes
1983 Bakery's Recognizes the Significance of the Mid-Autumn Festival
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Dragon-Honoring Fortune Cans
MUJI Reveals a New Collection of Dragon-Themed Fukukan Charms
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Lunar New Year-Celebrating Coffees
Nguyen Coffee Supply Welcomes the Year of the Dragon
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Cultural Tea-Inspired Health Pots
RITE's ORIGIN Health Pot Honors Chinese Tea Culture
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Animated Movie Apparel
Boxlunch Celebrates Dreamworks Animation Films with an Exclusive Collection
Chinese Heritage-Inspired QSR Stores
Panda Express Unveils the Panda Home New Store
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Culture-Inspired Tableware Collections
Zara Home and Cabana Launch Bohemian-Inspired Tablewares
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
China-Inspired Technical Apparel
Purple Mountain Observatory Launches its New Capsule
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Feng-Shui Satirical Home Products
Yoojin Chung Introduces its Capturing Qi Collection
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Unorthodox Footwear Designs
The Wacky Pack Footwear Project by Ye Shen Includes Three Styles
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Lunar Celebration Candies
Sugarfina's Year of the Dragon Collection Shares Prosperity & Sweetness
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Recyclable Yogurt Pouches
Dow and Mengniu Debut a New Monomaterial PE Yogurt Pouch in China
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Inclusive Bear-Focused Can Designs
Twrl Milk Tea Launches the New 'Inclusivi-tea' Can Design
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Chinese Dynasty-Themed Footwear
LI-NING and Clarks Originals Launch a Through His Steps Shoe
Dramatically Elongated Red Pockets
The Secret Little Agency and Mother Create a Long Bao
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Taiwan-Inspired Travel Whiskeys
Pernod Ricard Debuts the Royal Salute 25 Year Old Taiwan Exclusive
Lunar New Year Celebrations
MáLà Project and Busboy Collaborate on a Special Event
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Bamboo Hot Beverage Cups
Celebration Packaging Debuts its Bamboo Fiber Hot Drink Cups
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Lunar Zodiac-Inspired Jewelry Charms
Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sophisticated Mid-Autumn Festival Lines
MarieBelle New York Ccelebrates a East Asian Tradition
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Traditional Garden-Inspired Cultural Centers
Open Architecture Designs the Shanfeng Academy
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Guilt-Free Bubble Tea Cans
Teaspoons & Co Packages Its Drinks in Aluminum Cans
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Whiskey Barrel-Decorated Bars
RooMoo Designs the New Laizhou Bar in the Xuhui District
Prestigious Chinese Whiskeys
The Chuan Pure Malt Whiskey is Made with European and Chinese Barley
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Asian Cuisine-Inspired Salad Kits
P.F. Chang’s Salad Kits Come in Two Flavor Varieties
Japanese Soy Milk Pouches
Peace Emphasizes Japan's Unique Tofu-Making Traditions
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Celebratory Dinner Party Kits
P.F. Chang’s Just Added the New Celebration Kit for Four
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Flavor-Focused Snack Lines
Changqu and emoji Debut a New Healthy Snack Line for Chinese Consumers
Flavored Taiwanese Teas
Chun Cui He Offers Delicious Milk Tea in an Aesthetically Pleasing Bottle
Recyclable Yogurt Packaging Pouches
This Recyclable Yogurt Pouch Has an All-PE Construction
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Luxurious Two-Tier Mooncake Boxes
Regent Hong Kong Launches Two Mooncake Boxes with Lai Ching Heen