OPEN YY Debuts 'Jeoktoma' to Celebrate Year of the Horse
Debra John — January 8, 2026 — Marketing
References: open-yy
OPEN YY introduced a Lunar New Year capsule to mark the forthcoming Year of the Horse, framing the release around a culturally grounded graphic narrative. The collection is anchored by 'Jeoktoma,' the Chinese character denoting a red horse, a symbol traditionally associated with "speed, vitality, and forward momentum." This reference informs the capsule’s visual language and positions the collection as a reflection on renewal and motion for the year ahead.
The Jeoktoma capsule comprises four items: a long-sleeve top, a patched ball cap, a stress ball keyring, and a graphic tote bag. Spanning apparel, headwear, and accessories, the assortment applies a consistent motif across functional, everyday formats that feel modern and streetwear-ready.
Released on December 29, 2025, the capsule continues OPEN YY’s annual New Year tradition. The Seoul-based brand was founded by sisters Jiyoung and Boyoung Kim and is known for practical, youthful design sensibilities.
Image Credit: OPEN YY
The Jeoktoma capsule comprises four items: a long-sleeve top, a patched ball cap, a stress ball keyring, and a graphic tote bag. Spanning apparel, headwear, and accessories, the assortment applies a consistent motif across functional, everyday formats that feel modern and streetwear-ready.
Released on December 29, 2025, the capsule continues OPEN YY’s annual New Year tradition. The Seoul-based brand was founded by sisters Jiyoung and Boyoung Kim and is known for practical, youthful design sensibilities.
Image Credit: OPEN YY
Trend Themes
1. Culturally-inspired Fashion Capsules - Fashion brands are increasingly leveraging culturally significant symbols and narratives to create limited edition collections that resonate with consumer heritage and traditions.
2. Symbolic Graphics in Design - The use of meaningful symbols, like the red horse Jeoktoma, is gaining traction in apparel as brands seek to convey themes of vitality and renewal through visually compelling elements.
3. Streetwear's Cultural Fusion - Streetwear brands are embracing a fusion of cultural elements, integrating traditional motifs into modern and functional pieces that appeal to a global audience.
Industry Implications
1. Apparel and Fashion - The apparel industry is witnessing a trend where cultural narratives and traditional symbols are seamlessly blending into contemporary clothing lines with functional appeal.
2. Graphic Design - The graphic design industry sees innovation potential as brands increasingly incorporate culturally significant symbols into product design to appeal to consumer emotions and identities.
3. Global Streetwear - Streetwear is rapidly evolving as an industry that merges traditional cultural motifs with modern fashion trends to cater to the desires of culturally conscious consumers.
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