From Domino's service that allows users to order to pizza by simply texting a pizza emoji to publicity stunts involving elaborate emoji-inspired masks, these branded emoji campaigns capture the ways in which brands are capitalizing on this unique and surprisingly relevant facet of "language".
While many brands have released branded emoji keyboard apps, Pepsi Co created an elaborate emoji-based 'PepsiMoji' campaign that took things a step further with customizable user emojis, emoji-based packaging and purchasable themed merchandise available at pop-up shops.
Separately, healthy beverage brand Innocent held a pop-up last year that invited guests to order a drink using an emoji. The event only obliged guests a drink once they shared a photo to social media with the accompanying hashtag, proving that clever event campaigns can also have built-in social reach.
41 Branded Emoji Ideas
41
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
40
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
39
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
38
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
37
Hip-Hop Artist Emojis
The Future Emojis Capture the Popular Southern Rapper
36
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
35
Pizza Emoji Deliveries
Domino's is Allowing Customers to Order Pizza Using a Beloved Emoticon
34
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
33
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
32
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
31
Emoji Food Delivery Services
Fooji Helps the Restaurant Industry Move into the Texting Era
30
Emoji Protest Signs
Pentagram Delivers Messages Without Words at the People's Climate March
29
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
28
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
27
Coffee Shop Emoji Keyboards
The Starbucks Emoji Keyboard is Perfect for Coffee Lovers
26
Character-Themed Tech Shops
This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
25
Emoji-Themed Flashcards
These Domino's Flashcards are Intended to Increase Emoji Literacy
24
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
23
Footwear Emoji Apps
The Foot Locker App Lets You Add 'Shoemojis' to Your Text Messages
22
Rapper Emoji Apps
The Game Launched a Collection of Hip-Hop Heavy Emojis
21
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
20
Animal Emoji Ads
This Cologne Zoo Ad Emphasizes Its Assortment of Live Animals
19
Fantasy Show Emojis
Elite Daily's Game of Thrones Emoji Icons Make for More Spoiler-Filled Texts
18
Australian Emoji Keyboards
The 'Aussie Emoji Keyboard' Lets Users Text with Aussie-Inspired Lingo
17
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
16
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
15
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
14
Adventurous Emoji Videos
This Carly Rae Jepsen Video Lets Viewers Choose Their Own Adventure
13
Branded National Emojis
India's Lion Emoji on Twitter Promotes the Country's #MakeInIndia Campaign
12
Socially Aware Emoji Apps
The MuvaMoji App From Amber Rose Adds Activism to Personal Branding
11
Papal Emoji Apps
The 'Popemoji' App Lets You Text and Tweet Pope Stickers and GIFs
10
Emoji Drink-Ordering Apps
This Pop-Up Bar Offers Guests the Option to Order Via Emoji
9
Automotive Emoji Messages
Chevrolet Teases the Cruze with a Cryptic All-Emoji Release
8
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
7
Morbid Emoji Texting Ads
This Think! Ad Shows the Grim Consequences of When You Text and Drive
6
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
5
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
4
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
3
Expressive Automotive Ads
This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
2
Storytelling Storage Ads
XtraSpace Self Storage Ads Tell the Tales of Each Item's Owner
1
Arboreal Emoji Donations
Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Condiment Emoji Petitions
On World Emoji Day, Zaxby's is Campaigning for the "Saucemoji"
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Celebratory Cherry Blossom Pizzas
Domino's Japan Sakura Pizza Welcomes Hanami Season
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
AI-Powered Pizza Coupons
The DiGiorno Pizza Rescue Program Uses AI to Turn Mishaps into Coupons
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Real-Life Emoji Ambassadors
Spicy Tam is the New Face of Smirnoff Spicy Tamarind
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Carbon-Rated Pizzas
One Planet Pizza's Frozen Vegan Pizza
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Cheesy Tie Dye-Inspired Pizzas
Hungry Howie's Tie Dye Pizza is Part of the Brand's Secret Menu
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
AI-Generated Pizzerias
Pizza Hut is Bringing the Pepperoni Hug Spot to Life in Toronto
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Value-Focused Pizza Menus
The Pizza Hut $7 Deal Lover’s Menu Has a Total of 17 Options
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
AI-Powered Pizza Designers
Dodo Pizza Launches an AI Pizza Image Generator for Customization
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Pineapple Soda Beverages
PEPSI® Pineapple Launches Exclusively at Little Caesars
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Donut-Themed Fashion Collections
HUMAN MADE and Krispy Kreme Launch a Foodie-Themed Capsule
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Pizza-Collaborative Streetwear Series
PICANTE Taps Crisp W6 in London for a Collective Range
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Stromboli-Inspired Pizza Snacks
Marco’s Pizza Pizzoli Comes in Four Flavor Options
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Customizable Pepperoni Pizzas
Pizza Hut Made the FamiLEE Community Pizza with a TikTok Food Critic
Randomized Emoji Generators
This Tool Helps People Communicate Through a Gallery of 5,000 Emojis
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Collaboration Beer-Infused Pizzas
The Co-op x Goose Island Pizzas Come in Two Varieties
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Flavor-Focused Snack Lines
Changqu and emoji Debut a New Healthy Snack Line for Chinese Consumers
Complimentary Pizza Rewards Promotions
Domino’s Emergency Pizza is Free with Purchase
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Subway Pizza Deliveries
Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery
Text Message Shopping Services
Textual is a Conversational Commerce Platform for SMS
Non-Disruptive Digital Meeting Features
Google Meet Adds New Emoji Features to React During Calls
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Expansive Emoticon Libraries
Amicons Offer 300 Friendly and Personality-Filled Emoticons
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic