Consumers today are probably less aware of billboard advertising than they were as little as 20 years ago. But that hasn’t stopped companies from using billboards as a marketing channel, and the innovative attention-grabbing billboards that have arisen only goes to show that marketers now, more than ever before, have to go above and beyond the traditional definition of a billboard advertising.
Check out this collection of attention-grabbing billboards—which one would make you stop and take notice?
51 Attention-Grabbing Billboards
51
Human Billboards
Roomservice Magazine Features Real Life Transactions
50
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
49
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
48
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
47
Billboard Threesomes
Calvin Klein Under Fire for Steamy Ads on Giant SoHo Advertisement
46
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
45
Censored Anti-Smoking Ads
Russian Anti-Smoking Billboard Meets Controversy
44
Billboard Hacking
Prankster Routes Naughty Content to Moscow Roadside Ad Space
43
Scandalous Church Billboards
St. Matthew in the City Anglican Church Stirs Controversy With Ad
42
Interactive Nighttime Ads
Adelaide United Football Club Plays With the Moon
41
Public Advertising Anarchy
New York Street Advertising Takeover Axes 120 Billboards
40
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
39
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
38
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
37
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
36
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
35
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
34
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
33
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
32
Limbless Ads
Billboards That Dissect the Consumer World Have Us Losing Our Heads
31
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
30
Bejeweled Billboards
The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage
29
Minivertising
East Coast Trains Has Miniature Prices and Marketing Tactics
28
Fake Landscapes
Helmut Smits Creates a Clear Blue Sky Billboard
27
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
26
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
25
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
24
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
23
Billboards on Wheels
AdHitch Mobile Billboards are Changing the Advertising Game
22
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
21
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
20
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
19
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
18
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
17
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
16
Cigarette Butt Billboards
The Cancer Society of Finland's Epic Anti-Smoking Campaign
15
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
14
Celebrity Mockvertisements
The Paris Hilton 'Vacant' Ad in New Zealand Makes the Heiress Angry
13
People Watching Billboards
Signs Scan Faces to Target Ads to Audience
12
Viral Anti-Establishment Billboards
Billbored Project Uses Art to Fight Back Against Politics
11
Patterned Activism
Tau Siroko Uses Strength in Numbers to Inspire Feminism
10
Illuminated Graffiti
New Guerrilla Street Art From Posterchild Fights City Debate
9
Glowing Cockroach Billboards
Special Ink Reacts to Lights to Show Invisible Cockroaches
8
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
7
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
6
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
5
Mobile Billboard Benches
Finn Magee Turns Outdoor Seating to Moving Advertisement
4
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
3
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
2
Terrifying Rainfall PSAs
The Solidarite Water Billboard Will Shock You
1
Naughty Auto Ads
The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Glitching Movie-Inspired Banking Billboards
This BMO Billboard Brings a Film Detail to Life
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Anti-Distraction Workplace Displays
The 'Busy Bar' Communicates Silently with Colleagues
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
GenAI Car Marketplace Ads
Carro's New Campaign Highlights Its AI-Enabled Car-Selling Process
Creative Ad Generators
HookAds AI Creates Meta-Optimized Ads To Boost Conversions Fast
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Massive Public Video Ads
SelectBlinds Spotlights Its Room Darkening Collection in Times Square
Bubblegum Street Art Buildings
Frankey Designs the Playful Hubbabubbabuilding
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Helicopter-Towed Digital Screens
HELI-D and NINJA GAIDEN 4 Set a Guinness World Record
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square