Consumers today are probably less aware of billboard advertising than they were as little as 20 years ago. But that hasn’t stopped companies from using billboards as a marketing channel, and the innovative attention-grabbing billboards that have arisen only goes to show that marketers now, more than ever before, have to go above and beyond the traditional definition of a billboard advertising.
Check out this collection of attention-grabbing billboards—which one would make you stop and take notice?
51 Attention-Grabbing Billboards
51
Human Billboards
Roomservice Magazine Features Real Life Transactions
50
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
49
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
48
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
47
Billboard Threesomes
Calvin Klein Under Fire for Steamy Ads on Giant SoHo Advertisement
46
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
45
Censored Anti-Smoking Ads
Russian Anti-Smoking Billboard Meets Controversy
44
Billboard Hacking
Prankster Routes Naughty Content to Moscow Roadside Ad Space
43
Scandalous Church Billboards
St. Matthew in the City Anglican Church Stirs Controversy With Ad
42
Interactive Nighttime Ads
Adelaide United Football Club Plays With the Moon
41
Public Advertising Anarchy
New York Street Advertising Takeover Axes 120 Billboards
40
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
39
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
38
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
37
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
36
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
35
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
34
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
33
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
32
Limbless Ads
Billboards That Dissect the Consumer World Have Us Losing Our Heads
31
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
30
Bejeweled Billboards
The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage
29
Minivertising
East Coast Trains Has Miniature Prices and Marketing Tactics
28
Fake Landscapes
Helmut Smits Creates a Clear Blue Sky Billboard
27
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
26
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
25
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
24
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
23
Billboards on Wheels
AdHitch Mobile Billboards are Changing the Advertising Game
22
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
21
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
20
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
19
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
18
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
17
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
16
Cigarette Butt Billboards
The Cancer Society of Finland's Epic Anti-Smoking Campaign
15
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
14
Celebrity Mockvertisements
The Paris Hilton 'Vacant' Ad in New Zealand Makes the Heiress Angry
13
People Watching Billboards
Signs Scan Faces to Target Ads to Audience
12
Viral Anti-Establishment Billboards
Billbored Project Uses Art to Fight Back Against Politics
11
Patterned Activism
Tau Siroko Uses Strength in Numbers to Inspire Feminism
10
Illuminated Graffiti
New Guerrilla Street Art From Posterchild Fights City Debate
9
Glowing Cockroach Billboards
Special Ink Reacts to Lights to Show Invisible Cockroaches
8
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
7
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
6
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
5
Mobile Billboard Benches
Finn Magee Turns Outdoor Seating to Moving Advertisement
4
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
3
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
2
Terrifying Rainfall PSAs
The Solidarite Water Billboard Will Shock You
1
Naughty Auto Ads
The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word
Related Ideas
iPad Clones
The iPed is a Black Market Version of the iPad
Apple iPad Frenzy
Is The Apple iPad Just an Enlarged iPhone?
Fatal Crotch Campaigns
Controversial French Anti-Smoking Ads Cause Uproar
54 Creative Print Ads
From Mcphotoshopping to Fictional Wordvertising
65 Food Ads and Marketing Promos
From Natural Chicken Promotions to Profane French Fries
Sleek Fast Food Redesigns
McDonald's Drive-In Restaurant in Maribor, Slovenia Gets Makeover
Top 50 Creative Billboards and Outdoor Ads in 2009
Sensuous Underwear Ads
The Calvin Klein Underwear Campaign Continues a Sexy Tradition
Subway Floodvertising
Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood
38 McDonalds Lures
Other Reasons to Visit Aside From the McDonalds Monopoly Game 2009
iPhone Diss Ads
Verizon Droid Phone Mocks Apple Favorite with iDon't Ad
Interactive Busvertising
Interactive Billboards That Could Stop Traffic
18 Creative Coffee Ads
Caffeinated Finds, From Coffee Cup Mouths to Do-Gooder Java
Subway Courtesy Ads
The Japanese Etiquette Campaign Reminds You What Not to Do
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
Epic Lingerie Ads
The Michael Bay Victoria's Secret Commercial is a Mini-Movie
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
Billboard Hacking
Prankster Routes Naughty Content to Moscow Roadside Ad Space
Sinister Cigarette Ads
The Smoking Kills Campaign Wants to Extinguish Your Habit
Aging Red Carpet Looks
Lindsay Lohan's Gold Dress is an Episode of What Not to Wear
Immaculate Jewelry Ads
Sharon Nayak's Ads for Tanishq Jewellery Channel Madonna
Scandalous Church Billboards
St. Matthew in the City Anglican Church Stirs Controversy With Ad
Interactive Nighttime Ads
Adelaide United Football Club Plays With the Moon
13 Anti Smoking Aids
From Sinister Cigarette Packaging to Anti-Smoking Balls
Trippy Mini Coopers
The 'Wash Me' Lookbook is Auto-Eclectic
Holey Off-Road Autos
The New MINI Cooper Beachcomber With Removable Doors and Roof
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
Dorm Room Light Shows
Wroclaw University of Technology Puts on Animated Display of Illumination
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
Dove-Loving Luxury Ads
Lara Stone in the Louis Vuitton Spring/Summer 2010 Ad Campaign
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
Itty-Bitty Landscapes
Noa Emberson Experiments with Tilt-Shift for 'The Little Things'
Minivertising
East Coast Trains Has Miniature Prices and Marketing Tactics
11 Amazing Mini Coopers
From Little Luxury Limos to Compact Supercars
Bugs as Art
Christopher Marley Uses Insects as Design Elements
Coke Bottle Creations
Damian Ortega Makes Art Out of Recycled Coca Cola Bottles and Caps
Nursing Normalization Ads
The New Zealand Breastfeeding Campaign Hopes to Stop Controversy
Stop Motion Apparel Vids
The Outlaw Freelancers 56sec Tee Video Applies Old School Graphics
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
Spock Ear Shoulders
'Street 15' in Vogue Korea Blends Shoulder Pads & Futuristic Silhouettes
Fatty Shockvertising
The NYC Department of Health's Gross Pouring on the Pounds Ads
Parisan Perfume Ads
The New Jean Paul Gaultier "Le Male" Campaign Features a Look-A-Like
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
Backstage Male Models
Kevin Tachman Documents a Day in the Life of a Model
First Lady Leopards
Michelle Obama Keeps It Classy in Her Halloween Leopard Costume
Controversial Boob-Saving PSAs
MTV's Aliya-Jasmine Sovani Raises Brows
Sinister Cigarette Packaging
Anti Smoking Campaign Extinguishes Marlboro's Sales
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
Epic Car Ads
David LaChapelle and Maybach Zeppelin Make Some Pretty Pictures
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
Anti-Romantic Dinner Tips
AskMen.com Compiles List of Date Night Dinners to Avoid
Minisizing Cities
Sam O'Hare's 'The Sandpit' Film Showcases the Not-So Big Apple
Dripping Benches
'Smooth & Smoothie' by Florent Degourc Looks like Melted Bubble Gum
Big Apple Obama Art
Bashir Sultani Depicts President as a New York City Tourist
Mouthwatering Miniatures
Kim Burke's Miniature Meals are Amazing
Viral Outdated Ads
Divinecaroline.com Posts Hilarious Vintage American Advertisements
Bodyvertising
Place an Ad on the Human Billboard Billy Gibby
Insect-Addled Photography
'Against Nature' by Toky Photography Has a Serious Bug Infestation
Earth-Saving Luxury PCs
The Eco-Friendly Green HTPC by Design Hara
Stop Motion Photoshoots
Stewart + Brown Spring 2010 Collection in Stop Motion
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
Public Peeing PSAs
Joe Media's 'Idle Free' Public Urination Spot is More Than Toilet Humor
Smoky Silhouettes
Sam Moshaver Captures the Ultimate Smoke Ring
Macabre Model Ads
New Zealand Boutique Suprette Tells Us To, "Be Caught Dead in It"
Mini Cooper Canvases
Minis Once Again Serve as Inspiration for Artists
Turn-of-the-Century Seating
'Muirfield' Bench From Downtown Classics is Decadent
Stop Motion Storytelling
Books Come to Life Thanks to the New Zealand Book Council
Political Peace Prizes
President Obama Awarded 2009 Nobel Peace Prize
Mutated Wood Benches
Kebony Cantilevered Bench Utilizes Compound Turning Soft Wood to Hard Wood
Framed Side Mirrors
An Auto-Beautifying Guerrilla Marketing Campaign
Mega Metal Furniture
Aluminum Benches Dazzle at the Extraordinary Extrusions Exhibit
Fresh Prince-Inspired Threads
The Nike X Cassette Playa Rivalry Collection is Wiggity Whack
Insurance for Supernatural Events
Animal-Loving Atheists Offer Pet Services in Case of Rapture
Viral Anti-Establishment Billboards
Billbored Project Uses Art to Fight Back Against Politics
Traffic-Slowing Structures
Twelve Bridges Designed by Drost and Van Veen Architects
Clever Cork Cases
Sustainable Envelopes Reinforced With Recycled Billboard Liners
Illuminating Colorpartments
The Luxury Loft Light Show is an Artistic Marketing Ploy
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
Multi-Color Museums
Modern Art is Somewhere Over the Rainbow at Brandhorst Museum
Inscribed Outdoor Seating
The Boex Letter Bench is a Welcoming Sight for Visitors
Eco-Friendly Soft Drinks
Coca-Cola Sponsors Recycling Progam in the UK
Activist Ad Rejections
NBC Refuses to Air PETA Thanksgiving Ad
Invisible People Ads
Whiz Models are Unidentifiable
Personifying Excuses
World Health Club Ads Show You're Not Alone in Your Plight
Drunken Plant Pots
Incredible Plant Stand Makes Plant Pots Appear to Be Floating
Tiny Stamp Tomes
Richard Hutten Designs Miniature Snail Mail Booklet for Royal TNT Post
Atmospheric Benches
Float Away on the 'Air' by Daniel Garcia Sanchez
e-Waste ATMs
Reycle Your Electronic Devices Quickly & Easily with EcoATM
Stereotype Tourism Ads
The Swiss Tourism Campaign Makes Us Yodel
Rebellious Republican Reads
Sarah Palin Book Already Number One on Amazon's Top 100 List
Emissions-Eating Blossoms
The Toyota Flower Clears Away Excess Car Pollution
Circuit Board Clocks
Teco Art Upcycled Circuit Board and Hard Drive Clocks Rock
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
Geometric Subway Ceilings
Hoshakuji Station in Japan Uses Plywood for Eye-Pleasing Details
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
Mobile Billboard Benches
Finn Magee Turns Outdoor Seating to Moving Advertisement
Celebrity Faux PSAs
Ron Howard Directs the Heidi Montag Public Service Announcement
Cinematic Football Campaigns
Norway "The Godfather" Soccer Ads Channel Infamous Mob Movie
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
POV Tonguevertising
Orbit Ads "Show Your Mouth a Good Time" From the Inside Out
Motion Sensored Headsets
The Tilt Headset Eliminates Phone Problems for the Disabled
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
Puzzle Piece Benches
The Modular Push Bench Inspires Interaction and Creativity
Stop Motion T-Shirt Wars
Year End Megamixes
Dj Earworm 'United State of Pop' Mashes Billboard Top 25 2009 Songs
Outdoor Ottomans
Prop Up Your Feet and Relax on the Kajen Public Bench
Naughty Auto Ads
The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word
Debaptism Ceremonies
Atheists Blow Away Waters of Baptism With Hairdryers
Chubby Halloween Clowns
The Ron English McSupersized Popaganda Halloween Figurine
Anti-Smoking Balls
The Glow Globe by Nebojsa Glavonic Keeps Smokers in Check