The point behind Tau Siroko's four-week feminism project is to raise awareness and inspire feminism in an approachable way to reach young women from 16-24 years of age.
The taglines Tau Siroko uses throughout the campaign say it most concisely. The labels used for the clothing and accessories read, "Women earn on average 9% less than men." And the billboards bring the campaign's driving point home with "9% doesn't seem like a lot, until you see it repeated."
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40 Guerrilla Ads, Art and Activism
Cross Cultural Animal Activism
Offensive Video Games
Social Activism Tees