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Tau Siroko Uses Strength in Numbers to Inspire Feminism

 - Jun 25, 2009
References: tausiroko &
The point behind Tau Siroko's four-week feminism project is to raise awareness and inspire feminism in an approachable way to reach young women from 16-24 years of age.

The taglines Tau Siroko uses throughout the campaign say it most concisely. The labels used for the clothing and accessories read, "Women earn on average 9% less than men." And the billboards bring the campaign's driving point home with "9% doesn't seem like a lot, until you see it repeated."