Belgium is more than beer, chocolate, and waffles. The country of 10 million people, split dead-center between the Flemish and the French-speakers, has certainly made it loud and clear that they have plenty of brilliant ideas to unleash on us all. From racy advertising campaigns to out-of-the-box architecture, the country is not the boring meeting ground for grey-haired politicians as the media often makes of it.
Antwerp is quite possibly the one and only unpretentious fashion-genius capital of the world, and the medieval beauty of Ghent and Brugge are unmatched. Admittedly, my love for a Belgian man makes me oblivious to the bone-chilling winters, but the colorful intermix of Brussels leaves no excuses for missing this destination.
48 Beloved Belgian Innovations
47
Too Close Up Ads
2 Funny Binoculars Campaigns
46
Rent a Wife
Finally There's Hope
45
Political Shockvertising
"Hillary Obama" to Promote University
44
Floating Ecopolis for Climate Refugees
The Lilypad
43
Mutant Human Fish
"Stop Climate Change Before it Changes You" Campaign
42
27 Martin Margiela-Related Marvels
Belgian Boomer Fashion Designer is Elusive But Not Irrelevant
41
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
40
Octopus Couture
Gothic Squid Fashion is Complete with Tentacles
39
Automobile Fashion
The Mercedes Benz 'Dream Factory'
38
Mechanical Steampunked Sculptures
Fantastic Contraptions by Stephane Halleux
37
Belgium On eBay
Bid Reached $14M
36
Bagvertising
Buy Crime Book, Get Gun Bag
35
Grimm Fairytale Photography
Dead Princess by Bruno Vilela
34
Suggestive Sizevertising
Deleye Stuffs Tighty Whiteys With Socks
33
Selling Tattooed Skin
Virgin Mary Tattoo on Man's Back Sells for $218,000
32
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
31
Lingerie Couture
Carine Gilson's Sexy Line is Handmade by Belgium Maidens
30
Creative Business Cards
Lego Brick Card
29
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
28
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
27
Alley Houses
8 Ft Wide, 4 Story Home
26
Light Show Architecture
The Dexia Tower's Giant Light Show
25
Monks Create Cult Brand
Rare Beer By Appointment Only
24
Inappropriately Funny Animal Humor
TMF 'Reincarnation Sucks' Campaign
23
Interactive Gaming Urinals
Place to Pee
22
7,500 Litres of Free Flowing Champagne
World's Largest Champagne Fountain
21
Interactive Papercraft Campaigns
Stella Artois for the Holidays
20
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
19
Cheeky PSAs
Sensoa Teen STD Ad
18
Movie Themed Ice Sculptures
Frozen Harry Potter and Dumbledore
17
Stop-Motion Tealight Candle Fireworks
Electrabel Delight Video to Celebrate New Year's Eve
16
Convertible Furniture
The 'SwiTCH Table & Chair'
15
Social Network for Gen Z
Foops! Has Unborn Members
14
Human Fires for Awareness
BBQ Stunt for Burn Victims
13
Eco-Friendly Plush Webcam
United Pepper of Belgium (CES 2008)
12
Rent Anything Online
Zilok Marketplace
11
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
10
Ashvertising
Capitalizing On Smoking Bans
9
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
8
Reshaping Nature
Square Tree Trunks for Modern Efficiency
7
Current Events Parody Ads
eBay 'Bush Shoe' Ad Inspired by 'Sock and Awe'
6
Fragrances Against AIDS
Six Scents Charity Scents
5
Accident-Avoiding Smart Cars
Michelin "Chess" Car
4
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
3
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
2
Mine Detecting Rats
Belgian Charity Apopo trains African Giant Rats
1
Crowdsourced Corporate Layoffs
Creative Agency Launches Internet Firing Squad
Related Ideas
Biomimicmarketing in Shockvertisement
French AIDS Campaign
Ear Tattoos
Difficult Advertising & Branding
Olla Condoms
40 Animalistic Ads
Street Art Body Ink
Banksy Tattoos
Nude VJs for Animal Rights
MTV & VIVA Body Paint PETA Ads
Sexvertising
'Most Sought After Box on The Planet'?
Public Fixtures Made Phallic
Tom of Finland's Suggestive Perfume Campaign
Enormous Futuristic Sunglasses
Maison Martin Margiela Incognito Eyewear
Celebrity Lingerie Models
Scary Spice for Ultimo Lingerie
91 Treenovations
From Arboreal Body Paint to Caterpillar Leaf Notes
Controversial Billboards
Disney Ad Shows Little Girl in Lingerie
Chinese Olympic Torture Techniques
Amnesty International's Beijing Awareness Ad
37 Powerful Campaigns for Human Rights Awareness (JUMBO GALLERY)
Shredded Denim
Supermodels in Ripped Jeans
Street Lingerie Models
Marks & Spencer Urban Underwear Campaign
37 Real Life Fairytale Innovations
Faceless Masked Editorials
Maison Martin Margiela Feature in Arena Homme Plus
Aids Awareness Everywhere
Love Life, Stop Aids Campaign
Eco-Naughty Lingerie
Enamore
Snow Sculptures
Cool Carvings in Beijing
Making Gay Rats
Researchers Trying to Prove Orientation is Hormonal
Ankle Cuffs
Martin Margiela Shoes
Virgin Imagery to Sell Used Cars
BMW: You're Not The First
Bizarre Fashion Firings
American Apparel's Conservative Bean Counter Axed
Fantasy Fashion For Charity
Agent Provocateur at Life Ball 2008
Fashion and Architecture Merge
Catwalk Afros
Sonia Rykiel's 40th Anniversary at Paris Fashion Week
Repurposed Garments by Maison Martin Margiela
Suggestive Fantasy Ads
In an Absolut World, All Men Would Have 8 Inches
Radical Advertising
Provocative Exhibit About Advertising (Adbusters, Banksy, LaChapelle)
Barbed Wire Fashion
Maison Martin Margiela Menswear
17 Crowdsourced Innovations
Sea-sational Chandeliers
Jonathan Levine's Octopus Lighting
Dental Tattoos
Custom Tooth Art?
Jewellery Made of Real Tentacles
OctopusME!
Futuristic Winter Fashion Spreads
'21st Century Raquel' in V Magazine
Crystal Gem Bottles for Charity
$1 Million Bombay Sapphire Revelation
Steel Art Trees by NatureMaker
Suggestive Sizevertising
Burger King ‘Big Boner' Commercial
Ripped Denim Revivals
Runways and Sidewalks See Resurgence of Torn '90s Jeans
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
Body Bag Couture
Morbid Fashion Heads from the Funeral Parlor to the Runway
Disposable Couture
Recyclable Fashion from Maison Martin Margiela
Freefalling Safe Sex Ads
Use Condoms Campaign
36 Smart Solutions For Small Space Living
Incognito Fashion Shows
Martin Margiela's Masked Models
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
Silver Octopus Necklace
Viral Virtual Shoe-Tossing
‘Sock and Awe' Game Throws Footwear at Bush
Small Space Utilization
Zeitraum Unveils New Guest Bed
90s Cross-Dressing
‘Fall For Heidi' in V Magazine
Freaky Sanatorium Editorials
Stocking-Covered Faces in Interview Magazine
Runway Recessionwear
Maison Martin Margiela Artisanal Models Strut in Household Couture
Fresh Fashion Previews
‘Let There Be Light' in V Magazine Showcases Spring 2009
Creepy Painvertising
Nycomed's Agony Campaign
Shredded Boots
Maison Martin Margiela
Silly BBQ Decorations
Drunk Chicken Heads
Cuddle With an Octopus On Those Lonely Nights
The (Hideous) Return of Shoulder Pads In Fashion
Targetting Gay Youth for Awareness
‘AIDS is Still a Big Deal' Informative Webisodes
Creepy Skinvertising
Harnn Massage Balm Ads Get Under Your Skin
Furniture For Small Space Living
The Pivot Table
Designer Jewelry Collaborations
Cross-Discipline Teamwork for Unique Accessories
Solar Powered BBQ
The Helios Grill
Interactive Holiday Campaigns
DIY McDonald's McCafe Snowflake
Ecological Awareness Sneakers
The Endangered Species Shoes
Busted For Cyberslacking
UBC Employee Fired for Facebooking
Virtual Footwear Throwing
Reliving the Bush Shoe Scandal Through Animated Gifs
Political Footwear Throwing
Bush Shoe Attack in Iraq Shows How Different Cultures React to Anger
TrendHunter.com Cited in 'How eBay Really Works' by Brad Schepp
Instant Eco Grills
Baja BBQ Firepack
Top 24 BBQ Innovations
Skull Footwear
Martin Margiela's Scary Shoes
Retro Paper Fashion
The RRRIPP!! Exhibit
Celebrity Charity Events
Kelly Clarkson Stamps for Idol Gives Back
Hip Recycling Campaigns
E-Donor by MTV & HP
Rats At KFC-Taco Bell, NYC Wreak Havoc For Yum
Interactive Virtual Beer
The iPint for iPhones
Beverages That Clean The Baltic Sea
Plup Water
Using Ice Sculptures as Social Commentary
Melting Economy
Super Snow Sculptures
Japan's Obsession
Transformer Towels
The Convertible Beach Bag
Octopus Will Keep You Cosy
New Beanbag Design By Atelier Blink
Firing Bald Employees
Woman Shaves Head for Cancer, Loses Job
Interactive Pet Advertisements
The Pedigree Virtual Puppy Billboard
Car Couture
Intersection Magazine Cover
Illuminated Lanterns and Banana Leaf Boats
Thai Candle Festival 2008
Public Urination for Water Conservation
MTV Switch "Slash" PSA
How to Turn 10€ Lingerie into Millions
Blush Underwear Ad
Criminal Lineup Catwalks
Maison Martin Margiela Menswear Modeled Behind 2-Way Mirrors
Fake Broken Websites
Maison Martin Margiela Site Not Under Construction
Peru Rat Crisis
State of Emergency Declared as Rats Rage Out of Control
Climbing for Charity
David Beckham to Scale Mt Kilimanjaro
One Million Trees Art Project
Its OK
Cartoon For AIDS
Condomman
Tea Candles as Pixels
Moving Art by Phil Hansen
Social BBQ Organizers
Seasonal Facebook Applications
Bid on a Heart-Shaped Potato
Spuds on eBay
Redneck BBQ Branding
The Road Kill Griddle
Interactive Wishes
The Big Flake