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48 Beloved Belgian Innovations

— February 16, 2009 — World
Belgium is more than beer, chocolate, and waffles. The country of 10 million people, split dead-center between the Flemish and the French-speakers, has certainly made it loud and clear that they have plenty of brilliant ideas to unleash on us all. From racy advertising campaigns to out-of-the-box architecture, the country is not the boring meeting ground for grey-haired politicians as the media often makes of it.

Antwerp is quite possibly the one and only unpretentious fashion-genius capital of the world, and the medieval beauty of Ghent and Brugge are unmatched. Admittedly, my love for a Belgian man makes me oblivious to the bone-chilling winters, but the colorful intermix of Brussels leaves no excuses for missing this destination.
4.9
Score
Popularity
Activity
Freshness
47
Crowdsourced Corporate Layoffs
Crowdsourced Corporate Layoffs
Creative Agency Launches Internet Firing Squad
<
46
Social Network for Gen Z
Social Network for Gen Z
Foops! Has Unborn Members
<
45
Current Events Parody Ads
Current Events Parody Ads
eBay 'Bush Shoe' Ad Inspired by 'Sock and Awe'
<
44
Eco-Friendly Plush Webcam
Eco-Friendly Plush Webcam
United Pepper of Belgium (CES 2008)
<
43
Ashvertising
Ashvertising
Capitalizing On Smoking Bans
<
42
Accidental Guerrilla TV  Ads
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
<
41
Mine Detecting Rats
Mine Detecting Rats
Belgian Charity Apopo trains African Giant Rats
<
40
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
<
39
Monks Create Cult Brand
Monks Create Cult Brand
Rare Beer By Appointment Only
<
38
Billboards out of Bottles
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
<
37
Fragrances Against AIDS
Fragrances Against AIDS
Six Scents Charity Scents
<
36
Rent Anything Online
Rent Anything Online
Zilok Marketplace
<
35
Human Fires for Awareness
Human Fires for Awareness
BBQ Stunt for Burn Victims
<
34
7,500 Litres of Free Flowing Champagne
7,500 Litres of Free Flowing Champagne
World's Largest Champagne Fountain
<
33
Stop-Motion Tealight Candle Fireworks
Stop-Motion Tealight Candle Fireworks
Electrabel Delight Video to Celebrate New Year's Eve
<
32
Movie Themed Ice Sculptures
Movie Themed Ice Sculptures
Frozen Harry Potter and Dumbledore
<
31
Interactive Gaming Urinals
Interactive Gaming Urinals
Place to Pee
<
30
Accident-Avoiding Smart Cars
Accident-Avoiding Smart Cars
Michelin "Chess" Car
<
29
Bagvertising
Bagvertising
Buy Crime Book, Get Gun Bag
<
28
Belgium On eBay
Belgium On eBay
Bid Reached $14M
<
27
Giant Human Nest
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
<
26
Cheeky PSAs
Cheeky PSAs
Sensoa Teen STD Ad
<
25
Human Trafficking PSAs
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
<
24
Light Show Architecture
Light Show Architecture
The Dexia Tower's Giant Light Show
<
23
Reshaping Nature
Reshaping Nature
Square Tree Trunks for Modern Efficiency
<
22
Automobile Fashion
Automobile Fashion
The Mercedes Benz 'Dream Factory'
<
21
Interactive Papercraft Campaigns
Interactive Papercraft Campaigns
Stella Artois for the Holidays
<
20
Inappropriately Funny Animal Humor
Inappropriately Funny Animal Humor
TMF 'Reincarnation Sucks' Campaign
<
19
Political Shockvertising
Political Shockvertising
"Hillary Obama" to Promote University
<
18
Lingerie Couture
Lingerie Couture
Carine Gilson's Sexy Line is Handmade by Belgium Maidens
<
17
Creative Business Cards
Creative Business Cards
Lego Brick Card
<
16
Rent a Wife
Rent a Wife
Finally There's Hope
<
15
Famous Apples to Promote Cereal
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
<
14
Alley Houses
Alley Houses
8 Ft Wide, 4 Story Home
<
13
Selling Tattooed Skin
Selling Tattooed Skin
Virgin Mary Tattoo on Man's Back Sells for $218,000
<
12
27 Martin Margiela-Related Marvels
27 Martin Margiela-Related Marvels
Belgian Boomer Fashion Designer is Elusive But Not Irrelevant
<
11
Suggestive Sizevertising
Suggestive Sizevertising
Deleye Stuffs Tighty Whiteys With Socks
<
10
Mechanical Steampunked Sculptures
Mechanical Steampunked Sculptures
Fantastic Contraptions by Stephane Halleux
<
9
Too Close Up Ads
Too Close Up Ads
2 Funny Binoculars Campaigns
<
8
Sexvertising Organ Donation
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
<
7
Morbid Safe Sex PSAs
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
<
6
Talking Genitals Push Safe Sex
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
<
5
Floating Ecopolis for Climate Refugees
Floating Ecopolis for Climate Refugees
The Lilypad
<
4
Convertible Furniture
Convertible Furniture
The 'SwiTCH Table & Chair'
<
3
Octopus Couture
Octopus Couture
Gothic Squid Fashion is Complete with Tentacles
<
2
Mutant Human Fish
Mutant Human Fish
"Stop Climate Change Before it Changes You" Campaign
<
1
Grimm Fairytale Photography
Grimm Fairytale Photography
Dead Princess by Bruno Vilela
<