Belgian Foops!, is the first social networking site for Generation Z. It has already signed up more than 12,000 members (both born and unborn). The public launch is in April 2008.
Implications - Social networking has become as natural as breathing to today's consumers of all ages, races and sexes. Though there are a few staple social media sites, individualistic consumers seek more niche networks, as is exemplified in the development of Foops! Though Foops! is marketed as a social network for babies, it is essentially a social network for soon-to-be parents. This signifies that in today's age, birds of a feather will continue to stick together if the opportunity to do so exists.