Belgian internet startup Zilok is the first online marketplace where you can rent or rent out anything. You don't have to buy the things you need, like on Ebay, you just rent them for as long as you need them.
From tools to laptops, tents, clothes and toys, the site allows for temporary ownership of it all.
Available only in Belgium and France for now, Zilok is looking to expand further across Europe.
Implications - Consumers demand the ability to connect to their products and purchases so that they may have access to it anytime they see fit. More and more products are created for the convenience of the consumer. Companies should consider how the need for immediate access differentiates and sets them ahead of competitors.