These celebrity-designed fragrances all benefit AIDS. Gareth Pugh, Bernhard Willhelm, Preen, Jeremy Scott, Alexandre Herchcovitch and Cosmic Wonder Light Source all created perfumes for DAA. The fragrances were released this month by Symrise, Seven New York and promoted by the creative agency Metaproject. They are limited to 2000 bottles.
The project was founded to raise money for the creative international HIV/AIDS Awareness Education Center, to be opened in Antwerp, Belgium next year.
The collection is being sold worldwide at Seven New York, Reborn Montreal, Colette Paris, Lala Berlin, Park Vienna, JUS Stockholm, Henrik Vibskov Copenhagen/Oslo, Day & Night St Petersburg, Doshaburi Barcelona, RA Antwerp, Joyce Hong Kong/Kowloon, Daily Projects Seoul, Assin Melbourne - and many more to follow soon!