Is ‘Reborn To Be Alive' Cheeky or Indecent?

 - Nov 7, 2008
References: & coloribus
"Becoming a donor is probably your only chance to get inside her." That is the eyebrow-raising tagline of this unorthodox ad for Reborn To Be Alive, a Belgian organ donor foundation.

The cheeky copy is coupled with a seductive image of an attractive female in her lingerie.

The aim of the ad is to draw awareness among people in Belgium to the fact that they have to register to be a donor, as opposed to the common belief that they are automatically considered donors.

Obviously targeting the male audience, the racy ad was published in Belgium’s leading male magazine, P-magazine.