Enjoy a blast from the past and indulge in a little nostalgia with these rad retro packaging designs. With the future as an unknowable dot on the horizon and the present fraught with uncertainty, it makes perfect sense that people tend to romanticize the past. Humans are notoriously nostalgic. Hindsight has a way of softening the unsavoury moments of life while the fond memories taking on an almost-mythical level of importance.
Understanding this natural longing for the past, many brands have ditched modern aesthetics in favor of sporting a deliciously retro design. Long running brands like Doritos are feeling compelled to pull former packaging designs from the vault in a bid to catch consumer’s eyes. Images of the lovable, mop-topped fab four have been used to sell wine, and the aesthetic of the prohibition era has been dragged out to ironically sell booze.
Now you can enjoy the fine and fabulous style of all your favorite bygone eras by taking a leisurely stroll down any old supermarket aisle.
72 Rad Retro Packaging Designs
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From Discrete Drinking Sets to Apothecary Tropical Toiletries
Published: May 10, 2012