Superstar

Paul & Joe Design for Perrier

By: Bianca Bartz - Published: • References: perrier & yumsugar
Perrier, the fine bubbled mineral water has had a designer makeover. Previously only sold in green bulbous glass bottles, Perrier will be makings its aluminum debut in these bottles designed by Paul and Joe.

The fashion water comes in yellow, brown and green bottles decorated with retro comic style graphics. They were designed by Sophie Albou of the famous French fashion house, Paul & Joe and will only be available for a limited time. In addition to the cans, they also created designer bottles, all set to hit shelves by this summer.

"Perrier is well known throughout the world and it's also a French drink, just as Paul & Joe is a French brand," Sophie Albou said. "On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it's the perfect combination!" Stats for Fashion Water Trending: Older & Average
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Concept: Fashion Water
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Segment: Neutral, 18-35
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