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Fashion Water Edit
Paul & Joe Design for Perrier


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Fashion Water - Paul & Joe Design for Perrier
Paul & Joe Design for Perrier
Published: Jan 24, 08
Comments: 1
Views: 2,980

Perrier, the fine bubbled mineral water has had a designer makeover. Previously only sold in green bulbous glass bottles, Perrier will be makings its aluminum debut in these bottles designed by Paul and Joe.

The fashion water comes in yellow, brown and green bottles decorated with retro comic style graphics. They were designed by Sophie Albou of the famous French fashion house, Paul & Joe and will only be available for a limited time. In addition to the cans, they also created designer bottles, all set to hit shelves by this summer.

“Perrier is well known throughout the world and it’s also a French drink, just as Paul & Joe is a French brand,” Sophie Albou said. “On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it’s the perfect combination!”

References:  perrier, yumsugar

Filed In:  business fashion food hip fashion lifestyle marketing








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Fashion Water or comment about Paul & Joe Design for Perrier.

Victoria Tremlin on Jan 24, 08  35 Trends   44 Comments
Interesting and cool collaboration, reminds me of the Canderel rebrand when they used fashion designers to design limited edition sweetener dispensers.
Victoria Tremlin on Jan 24, 08  35 Trends   44 Comments 0

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Fashion Water