The Cafe Brasileiro Java Wrapper is Visually Arresting

By: Susan Keefe - Published: Jan 5, 2012 • References: ntgj_packaging.prosite & thedieline
Premium coffee company Cafe Brasileiro looked to the creative minds at the design firm NTGJ to give the product a modern Brazilian look without resorting to the tired and stereotypical green and yellow colors. The creative team at NTGJ turned to Brazilian icons for inspiration and created a minimalist and surprisingly monochrome package that still manages to be infectiously eye-catching.

Gathering aesthetic cues from the natural Brazilian wonder Pão de Açucar (Sugarloaf Mountain) and the mind-bending sidewalk graphics of the Calçadão de Copacabana pattern found in Rio de Janeiro, NTGJ created a stunning design. The result is a surreal creation reminiscent of the black and white optical illusion artwork that 1960s mods went nuts over. The resurgence of this somewhat retro style is a welcome reference that fits neatly with the fashion world's rediscovery of the 1960s.

Iconic and simple, yet highly engaging, the Cafe Brasileiro packaging is extremely visually stimulating. Stats for Optical Illusion Packaging Trending: Older & Warm
Research: 10,889 clicks in 229 w
Interest: 4 minutes
Concept: Cafe Brasileiro
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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