Frito-Lay, the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with Doritos Taco a few years later in 1967.
The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.
When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.
Stats for Retro Chip Branding
Trending: Older & Average
Research: 3,323 clicks in 263 w
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Concept: Doritos Taco
Related: 49 examples / 38 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: 18 curious chips, utensil tortilla chips, and chocolate covered tortilla chips.
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