From Potato Chip Cupcakes to Savory Soda Cupcakes

By: Misel Saban - Jul 29, 2014
Potato chips are a popular snack item that many like to enjoy while watching TV or relaxing. While potato chips are perfect in their classic sea salt form, there are hundreds if not thousands of ways to enjoy these delicious savory snacks in a wide multitude of ways. Companies are encouraging consumers to try and help reinvent the classic potato chip whether its through new flavors, contests or recipes.

In an attempt to reinvent the traditional look and flavor of potato chips, brands are inviting consumers to become part of the brainstorming team. For example, Lays has created several contests that invite foodies to pitch their ideas for new and outlandish chip flavors in exchange for a percent of the profits if the chip flavor becomes a reality. Infusing potato chips into recipes, like cupcakes and chocolate, is another interesting way consumers are creating new rituals for potato chips.