People are becoming increasingly health-conscious, and print ads like the Chio Natura chip ads for May 2011 are a reflection of this. Even in the chip market companies are taking note of the societal push towards eating healthier.
Although chips are usually not considered a health food, the step toward healthier ingredients is certainly a notable step that puts them in the right direction. These Chio Natura chip ads were created by ad agency Saatchi & Saatchi, Hungary.
By showing a three-step process from ingredients, to chip bag, to bowl, these ads are not only mouth-watering, but they are appealing to a wide-range of chip eaters. Although many healthy eaters may opt out of chips altogether, for those of us looking to take a step in the healthy direction without having to give up chips, these Chio Natura chip ads are certainly appealing!
Stats for Chipper Chip Ads
Trending: Older & Mild
Research: 2,550 clicks in 259 w
Interest: 1.5 minutes
Concept: Chio Natura
Related: 65 examples / 50 photos
Segment: Females, 12-55
Comparison Set: 24 similar articles, including: vomiting promotions, fast food ad fails, and naughty food ads.
Chipper Chip Ads
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