The maker of processed meats has long been a household name, and Oscar Mayer Collector's Edition packaging celebrates the popularity of a brand that's spanned over one hundred years. However, the playfully illustrated boxes don't actually contain those delicious hot dogs that consumers crave, but an assortment of logo-printed vintage-style trinkets which bring the label's fans back to their childhood memories.
Harkening to the era of the Oscar Mayer Wiener song, Donna Roggie's visual identity strategy ties in every aspect of this line of toys with the theme of the 1950s. The items that a kid would have been thrilled to acquire in the mid-20th century have been drawn in retro style graphics with primarily two-tone inks and animated text. Oscar Mayer Collector's Edition packaging strikes the perfect balance of historical accuracy and contemporary freshness, serving up an aesthetic appeal that's relevant even today.
Stats for 50s Bologna Branding
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Concept: Oscar Mayer Collector-s Edition Packaging
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Segment: Neutral, 4-55+
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50s Bologna Branding
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