Regardless of the timeless qualities of a product itself, the best way to keep an old commodity in constant demand is to reinvent its appearance like Chin8neri packaging has done.
Orchestrated by Angelini Design, the Chin8neri Italian soda has been infused with new color to raise it to its past Coca-Cola grade popularity of the 1950s and 60s. Chin8neri packaging has been rebranded to match contemporary aesthetic taste, alongside the makeovers of its younger siblings, Limoncedro, Aranciosa and Gassosa. The soft drink refreshments have fresh and fruity looks, incorporating some of the original brand's symbolic references in the new logos.
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Concept: Chin8neri Packaging
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Segment: Neutral, 18-55
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