You may not be able to distinguish what Cuboid sells based on its packaging's initial impressions, but I'm sure you'll gravitate towards the colorful boxes with the quirky font and 8-bit characters anyways. That's because the Rutherford Wine Company, the makers of Cuboid, wanted to produce a Cabernet Sauvignon that would directly appeal to a more youthful crowd. I think most people can safely say that RWC's mission was a success.
The packaging for Cuboid features vintage-looking colors as well as a typeface reminiscent of the video game Q*bert. It is made from eco-friendly materials and sports an 8-bit graphic of a person enjoying the drink in order to add that extra appeal to make buyers choose this quirky wine instead of Rutherford Wine Company's competitors.
Stats for Perplexing Polygonal Typeface Packaging
Trending: Older & Chilly
Research: 1,667 clicks in 234 w
Interest: 2.2 minutes
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: origami-inspired disc containers, tearable seafood wrapping, and deco diamond branding.
Perplexing Polygonal Typeface Packaging
More Stats +/-
Tearable Seafood Wrapping
Origami-Inspired Disc Containers
Deco Diamond Branding
Peppy Pastel Product Branding
Murky Mysterious Packaging