Superstar

The #EndAIDS (Nike) Red Laces Raises Awareness of the Disease

By: Meghan Young - Published: • References: nike & psfk
If eradicating diseases was as easy as tying your shoelaces, life couldn't be better. Well, we're one step closer with the #EndAIDS (Nike) Red Laces. Nike's latest charity campaign raises money for, and awareness of, this disease.

Considering that 100% of the #EndAIDS (Nike) Red Laces proceeds will go to Global Fund, this is an incredible endeavor. So far, Nike has raised over $150 million dollars. This money will go towards "HIV testing, antiretroviral medication, medical staff training and preventative measures against mother-child disease transmission," according to Psfk. Stats for Laced Charity Campaigns Trending: Older & Mild
Traction: 983 clicks in 218 w
Interest: 2.2 minutes
Concept: EndAIDS Nike Red Laces
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: 77 disease fighting innovations, charitable supermodel ads, and charitable pop art shoes.