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The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style

By: Susan Keefe - Published: • References: designwomb & thedieline
The organic ice cream company Beachy Cream turned to designer Nicole LaFave of Design Womb to help the brand craft a collection of cute, kitschy packages for the company's line of premium ice cream sandwiches. Exuding all the fun and style of an old fashion beach party, the Beachy Cream packaging is full of youthful energy.

The back of the Beachy Cream wrappers are adorned with a full-color rendition of a retro pinup. The image is completed with the use of graphics that emulate everything from vibrant, striped beach balls to polka-dot bikinis. Providing all the enjoyment of a hazy summer day from your youth, this astounding line of gluten-free and dairy-free ice cream sandwiches is as satisfying as the frozen treats you indulged in as a child.

Kitschy, retro and fun, the Beachy Cream packaging will have you searching for that teeny weeny yellow polka-dot bikini. Stats for Retro Frozen Treat Branding Trending: Older & Warm
Traction: 6,986 clicks in 149 w
Interest: 3.3 minutes
Concept: Beachy Cream
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: tricolored hoagie treats, lovely olive oil branding, and eggcentric underwear branding.