'A Dozen Roses' is a new line of perfume that was exclusively designed for Neiman Marcus. According to The Dieline, each scent featured in the 'A Dozen Roses' collection is meant to represent "the emotions that only a rose can evoke."
Each scent is bottled in a unique way. The bottles used in this collection are absolutely beautiful and embrace vintage glamour qualities. The bottles are one-of-a-kind, making them a collector's item. Each bottle features a colorful image of a flower, rose or faded design. The flowers have been painted on and appear worn, which contributes to the overall classic feel of the 'A Dozen Roses' collection.
Implications - Businesses that offer products with value that extends long after the product has been used will appeal to a wide audience. Consumers are much more likely to invest in a product with multiple functions and uses.
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Concept: A Dozen Roses
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Segment: Females, 18-55
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