Pet Networking

Animal obsession reaches new levels with social aspects for connected consumers

Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs.
SCORE: 4.1
Mild Top 4 Examples: 5,482 Total Clicks Mar 14 - Aug 15
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Consumer Insight Topics: TechMobile
Cat-Loving Social Petworks - This Cat Photo Sharing App Lets You Connect With Other Feline Fanatics
SCORE: 5.3
Warm 2,178 Clicks Pub: Oct 9, 14
Cat-Loving Social Petworks
This Cat Photo Sharing App Lets You Connect With Other Feline Fanatics
This is not even the first social network aimed at pet owners, but this cat photo sharing app focuses specifically on creating a community of cat lovers who want to share pictures of their cats. Tag... [More]
Dog-Friendly Social Clubs - New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
SCORE: 3.8
Mild 1,498 Clicks Pub: Mar 18, 15
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
Ruff Club is a New York social club that targets pet owners with a love for dogs. This dog-friendly social space is located in a 100 year-old tavern and offers an abundance of convenient services... [More]
Pet Newsfeed Apps - The Whistle App Neatly Presents Data from the Whistle Dog Monitor
SCORE: 2.6
Mild 796 Clicks Pub: Mar 15, 14
Pet Newsfeed Apps
The Whistle App Neatly Presents Data from the Whistle Dog Monitor
Since it was created, there have been several updates to the Whistle dog monitor, including features that add social sharing features to the collar and now, a pet-centric social network available... [More]
Pet-Focused Networking Apps - Cats and Dogs Can Network too with the SmellMe App
SCORE: 2.5
Untested 1,010 Clicks Pub: Jun 7, 14
Pet-Focused Networking Apps
Cats and Dogs Can Network too with the SmellMe App
A rising middle class with disposable income has resulted in many Chinese pet lovers becoming seriously invested in their fur babies. Taking advantage of the pampered pet market, a start-up team in... [More]