Upscaling Motherhood

Brands targeting mothers turn to all things high end for modern parents

Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
SCORE: 6.4
Warm Top 4 Examples: 15,692 Total Clicks Jun 14 - Aug 15
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Consumer Insight Topics: TechFashionLifestyleHealthJewelry
Disguised Diaper Totes - Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior
SCORE: 6.7
V. Hot 2,467 Clicks Pub: Aug 11, 15
Disguised Diaper Totes
Nest Designs' Bags Conceal Baby Products with a Sophisticated Exterior
It’s common to find diaper totes that are decorated in whimsical prints and patterns, but Nest Designs produces bags for modern moms who are looking for the complete opposite of these styles.... [More]
Opulent Maternal Fashion - The Latest Dolce and Gabbana Fashion Pays Tribute to Motherhood
SCORE: 5.6
Hot 5,016 Clicks Pub: Mar 5, 15
Opulent Maternal Fashion
The Latest Dolce and Gabbana Fashion Pays Tribute to Motherhood
With Mother’s Day on the horizon, it’s only fitting that the latest Dolce and Gabbana fashion collection be titled Viva la Mama. The collection was marched down the runway by glowing... [More]
$270,000 Baby Bottles - The Doll Luxury Baby Bottle by Suommo is Made with Rose Gold and Diamonds
SCORE: 6.1
Warm 5,935 Clicks Pub: Jun 14, 14
$270,000 Baby Bottles
The Doll Luxury Baby Bottle by Suommo is Made with Rose Gold and Diamonds
Normally you don’t buy something in rose gold or diamonds for the purpose of having a baby drool on it, but that’s exactly what will happen with this luxury baby bottle made by Suommo in... [More]
Pregnancy Tracker Jewelry - Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms
SCORE: 6.1
Warm 2,274 Clicks Pub: May 13, 15
Pregnancy Tracker Jewelry
Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms
As the use of wearable technology becomes more widespread, it’s also becoming more specialized for specific sports, retail applications and users—the Bellabeat Leaf for example, is a... [More]