Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.
Insight - With most Gen Z spending several months or even years amidst pandemic restrictions, escapism is a popular theme with this generation and can be seen in everything from fashion to their recreational habits. This demographic is increasingly turning to brands that can offer them genuine moments or experiences that create a sense of freedom from personal responsibilities and stress.
Insight - With most Gen Z spending several months or even years amidst pandemic restrictions, escapism is a popular theme with this generation and can be seen in everything from fashion to their recreational habits. This demographic is increasingly turning to brands that can offer them genuine moments or experiences that create a sense of freedom from personal responsibilities and stress.
Workshop Question - How could your brand use escapism as a marketing theme?
Trend Themes
1. Escapist Marketing - As post-pandemic Gen Z desires escapism, brands are starting campaigns to create moments that offer a sense of freedom and reconnection.
2. AR and VR Innovation - The use of AR and VR technology in travel and fashion industries is creating new ways to offer customers a virtual sense of escape and adventure.
3. Personalized Experiences - Brands and companies are leveraging personalized data and media preferences to curate vacation experiences and create the opportunity for patrons to win dream vacations.
Industry Implications
1. Travel and Hospitality - Travel and Hospitality industry professionals have the opportunity to create new VR and AR experiences, virtual vacation books, dream vacation giveaways, and escapism-themed marketing campaigns to capture the attention of Gen Z consumers.
2. Fashion and Retail - Fashion and retail industry professionals can leverage AR technology to create virtual fashion shows, personalized shopping experiences, and unique branded video games to capture the attention of younger customers.
3. Entertainment and Media - Entertainment and media professionals can create immersive experiences, such as movie theater escapism campaigns, and use personalized data to create song-inspired travel guides and curated playlists that coincide with particular destinations.
8 Featured, 69 Examples:
86,563 Total Clicks
Date Range:
Jul 21 — Aug 22
Trending:
Warm
Consumer Insight Topics:
