From Real-Life Superheroes to Hero Makeovers

 - Jul 25, 2009   Updated: Apr 18 2011
These days, everyone’s looking for a superhero—a pure-hearted soul whose primary goal is doing good and fighting evil.

The superhero innovations in the slideshow below capture all facets of superheroism, from superhero couture and makeup to real-life superheroes.

Implications - Superheroes have been a subject of interest for decades, calling people of all ages to search the tops of skyscrapers and the sides of buildings for masked vigilantes. Consumers have an undying fascination with superheroes because they represent what everyone hopes to be--a truly kindhearted, selfless being whose natural abilities outshine those of the mass population, yet still drive them to live a double life.