Christina Aguilera continues with the action-hero theme from the music video of her current hit song “Keeps Getting Better” in this commercial that promotes the release of her new best-of album, Keeps Getting Better : A Decade Of Hits, exclusively sold at Target.
The TV spot couples Christina Aguilera, clad in various superhero outfits, with an animated comic-book style background.
The fascination with superheroes is crossing over from fashion to music and pop culture, as we showcased in a recent episode of Trend Hunter TV, Fashionista Exotica.
Christina Aguilera for Target
1. Superhero-inspired Commercials - Opportunity for brands to create commercials that tap into the fascination with superheroes, combining fashion, music, and pop culture.
1. Music - Opportunity for musicians to incorporate superhero themes into their music videos and promotional material.
2. Retail - Opportunity for retailers to collaborate with popular artists and create limited edition superhero-inspired merchandise.
3. Advertising - Opportunity for advertisers to leverage the superhero trend in creating engaging and memorable campaigns for their clients.