Debuting at the Hilton Theatre in February 2010 is a new 'Spiderman: Turn Off the Dark' musical.
While this may seem like a risky idea, many top Hollywood names are agreeing to be in the cast, such as Evan Rachel Wood, who will play Mary Jane, and Alan Cumming, who will play Harvey Oswald (a.k.a the Green Goblin).
It will be interesting to see how this means of telling the classic comic book stories turns out.
Implications - DIG DEEPER INTO GEEK CHIC. WHY NOW?
The explosion in popularity of comic books has signalled the start of a pattern of geeky franchises crossing into mainstream success. Businesses should exploit the growing cultural interest in comic books, video games and other so-called geeky enterprises. By associating one's brand with these burgeoning hobbies, companies can expect the attention of the budding demographic of nerds.